counterincentive

noun
coun·​ter·​in·​cen·​tive | \ˌkau̇n-tər-in-ˈsen-tiv \
variants: or counter-incentive
plural counterincentives or counter-incentives

Definition of counterincentive 

: something that discourages or tends to discourage a particular action : an incentive to avoid doing something The company offered financial counterincentives to early retirement. And the market doesn't create counter-incentives that would push us in a responsible direction …— James Surowiecki

First Known Use of counterincentive

1871, in the meaning defined above

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The first known use of counterincentive was in 1871

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