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coun·ter·in·cen·tive | \ ˌkau̇n-tər-in-ˈsen-tiv 
\
\variants:
or counter-incentive
plural counterincentives or counter-incentives
Definition of counterincentive
: something that discourages or tends to discourage a particular action : an incentive to avoid doing something
The company offered financial counterincentives to early retirement. And the market doesn't create counter-incentives that would push us in a responsible direction …— James Surowiecki
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Time Traveler for counterincentive
The first known use of counterincentive was in 1871
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