counterconditioning

noun
coun·​ter·​con·​di·​tion·​ing | \ˌkau̇n-tər-kən-ˈdi-sh(ə-)niŋ \

Definition of counterconditioning 

: conditioning in order to replace an undesirable response (such as fear) to a stimulus (such as an engagement in public speaking) by a favorable one

First Known Use of counterconditioning

1962, in the meaning defined above

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The first known use of counterconditioning was in 1962

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counterconditioning

noun
coun·​ter·​con·​di·​tion·​ing | \ˌkau̇nt-ər-kən-ˈdish-(ə-)niŋ\

Medical Definition of counterconditioning 

: conditioning in order to replace an undesirable response (as fear) to a stimulus (as an engagement in public speaking) by a favorable one

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