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content analysis
noun
Definition of content analysis
: analysis of the manifest and latent content of a body of communicated material (such as a book or film) through a classification, tabulation, and evaluation of its key symbols and themes in order to ascertain its meaning and probable effect
From the M-W Editors
First Known Use of content analysis
1940
Learn More about content analysis
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Britannica.com: Encyclopedia article about content analysis
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