content analysis


Definition of content analysis

: analysis of the manifest and latent content of a body of communicated material (such as a book or film) through a classification, tabulation, and evaluation of its key symbols and themes in order to ascertain its meaning and probable effect

Examples of content analysis in a Sentence

Recent Examples on the Web Digital marketers consider Semrush a go-to suite of tools for covering SEO, content analysis and optimization, competitor research and online PR. John Hall, Forbes, 7 Nov. 2021 The White House Correspondents’ Association manages briefing-room seating assignments, which don’t entail an outlet-by-outlet content analysis. Washington Post, 2 Nov. 2021 Such diversity echoes the research being done by BYU professors Sarah Coyne in the School of Family Life, and Heather Belnap, an art historian, who have almost 400 images to include in content analysis. The Salt Lake Tribune, 10 Oct. 2021 As a futurist, Naisbitt utilized a unique method of tracking the trends called content analysis. Robert Tucker, Forbes, 20 Sep. 2021 Naisbitt and his Naisbitt Group research team would do content analysis on small town newspapers from across America, seeking signals of change. Robert Tucker, Forbes, 20 Sep. 2021 In the future, such tools will perform content analysis and show which clauses are absent depending on the type of the contract — and much more. Yehor Melnykov, Forbes, 10 Mar. 2021 Monahan and Maratea used a method called ethnographic content analysis to look for patterns and meanings not only in the text of the tweets, but in how the audience might interpret them. cleveland, 17 Jan. 2021 Companies offering online polling, social-media content analysis and surveys of mobile application users are pitching themselves as cheaper, faster and more detailed alternatives to telephone polls and focus groups. Emily Glazer, WSJ, 10 Sep. 2020 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'content analysis.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of content analysis

1940, in the meaning defined above

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Time Traveler for content analysis

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The first known use of content analysis was in 1940

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Cite this Entry

“Content analysis.” Dictionary, Merriam-Webster, Accessed 15 Aug. 2022.

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