co-optation
noun
                                                                                                                            
                                                            co-op·ta·tion
                    
                                                                                                              
                                                                                                                                  ˌkō-ˌäp-ˈtä-shən 
                                                      
                                                          
            
                                
              
          
                                                      : the act or an instance of co-opting something : a taking over or appropriation of something for a new or different purpose                                      
              
                             
The co-optation of the raised fist as a patriotic symbol …—
Niela Orr
                                       Wolfe's shrewd co-optation of hip style in service of a meat-and-potatoes cultural agenda won countless admirers, who hailed him as a brilliant satirist with a voice extravagant as America itself.—
Rand Richards Cooper
                         
                
                    Love words? Need even more definitions?
  
  Merriam-Webster unabridged




Share