co-optation

noun

co-op·​ta·​tion ˌkō-ˌäp-ˈtä-shən 

: the act or an instance of co-opting something : a taking over or appropriation of something for a new or different purpose

The co-optation of the raised fist as a patriotic symbol …

—Niela Orr

Wolfe's shrewd co-optation of hip style in service of a meat-and-potatoes cultural agenda won countless admirers, who hailed him as a brilliant satirist with a voice extravagant as America itself.

—Rand Richards Cooper

Word History

First Known Use

1966, in the meaning defined above