co-optation

noun

co-op·​ta·​tion ˌkō-ˌäp-ˈtä-shən How to pronounce co-optation (audio)
: the act or an instance of co-opting something : a taking over or appropriation of something for a new or different purpose
The co-optation of the raised fist as a patriotic symbol …Niela Orr
Wolfe's shrewd co-optation of hip style in service of a meat-and-potatoes cultural agenda won countless admirers, who hailed him as a brilliant satirist with a voice extravagant as America itself.Rand Richards Cooper

Word History

First Known Use

1966, in the meaning defined above

Time Traveler
The first known use of co-optation was in 1966

Dictionary Entries Near co-optation

Cite this Entry

“Co-optation.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/co-optation. Accessed 6 Feb. 2023.

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