co-brand
verb
co-branded; co-branding; co-brands
: to market or issue (something, such as a credit card) in conjunction with another company so that the product bears the name of both
Examples of co-brand in a Sentence
Recent Examples on the Web
On June 17, Wyndham Hotels & Resorts announced updates to its suite of Wyndham Rewards credit cards, co-branded with Barclays, including the addition of a new premium credit card.
—
Ryley Amond,
CNBC,
23 June 2026
The record-breaking launch of NikeSkims (the co-brand effort of Kardashian’s Skims and the sportswear giant) was a slam dunk in experiential marketing, with the #SkimsxNike tag’s 12 million views on TikTok just the tip of the iceberg.
—
Danielle Directo-Meston,
HollywoodReporter,
20 June 2026
Bastian relates that Delta collected $9 billion, more than four times the number in 2014, and though Amex doesn’t break out its revenues from the co-brand, the Delta experience suggests it’s scored a moonshot.
—
Shawn Tully,
Fortune,
9 May 2026
By working together, banks and fintechs can co-brand solutions that are a win-win for both sets of customers.
—
Sailesh Sewpaul,
Forbes.com,
8 May 2026
Other broadcast networks such as CBS and FOX showcase college sports, but ESPN is co-branded through the creation of conference platforms including the Longhorn Network, SEC Network, and ACC Network that devote around-the-clock and exclusive coverage to these power conferences and schools.
—
Encyclopedia Britannica,
27 Apr. 2026
The style keeps the signature Clarks fobs, which are co-branded this time and hang from a silver ball chain.
—
Stephen Garner,
Footwear News,
21 Jan. 2026
Delta has a major partnership with American Express, and its co-brand credit card brings in billions of dollars in revenue for Delta.
—
Ken Sweet,
Los Angeles Times,
14 Jan. 2026
According to statistics from YiCai, the Zootopia franchise has co-branded with over 70 Chinese brands – especially in the trendy collectibles market – including Pop Mart, whose Labubu dolls gained global popularity earlier this year.
—
Joyce Jiang,
CNN Money,
16 Dec. 2025
Examples are automatically compiled from online sources to
show current usage.
Read More
Opinions expressed in the examples do not represent those of Merriam-Webster or its editors.
Send us feedback.
Ryley Amond,
CNBC,
23 June 2026
The record-breaking launch of NikeSkims (the co-brand effort of Kardashian’s Skims and the sportswear giant) was a slam dunk in experiential marketing, with the #SkimsxNike tag’s 12 million views on TikTok just the tip of the iceberg.
—
Danielle Directo-Meston,
HollywoodReporter,
20 June 2026
Bastian relates that Delta collected $9 billion, more than four times the number in 2014, and though Amex doesn’t break out its revenues from the co-brand, the Delta experience suggests it’s scored a moonshot.
—
Shawn Tully,
Fortune,
9 May 2026
By working together, banks and fintechs can co-brand solutions that are a win-win for both sets of customers.
—
Sailesh Sewpaul,
Forbes.com,
8 May 2026
Other broadcast networks such as CBS and FOX showcase college sports, but ESPN is co-branded through the creation of conference platforms including the Longhorn Network, SEC Network, and ACC Network that devote around-the-clock and exclusive coverage to these power conferences and schools.
—
Encyclopedia Britannica,
27 Apr. 2026
The style keeps the signature Clarks fobs, which are co-branded this time and hang from a silver ball chain.
—
Stephen Garner,
Footwear News,
21 Jan. 2026
Delta has a major partnership with American Express, and its co-brand credit card brings in billions of dollars in revenue for Delta.
—
Ken Sweet,
Los Angeles Times,
14 Jan. 2026
According to statistics from YiCai, the Zootopia franchise has co-branded with over 70 Chinese brands – especially in the trendy collectibles market – including Pop Mart, whose Labubu dolls gained global popularity earlier this year.
—
Joyce Jiang,
CNN Money,
16 Dec. 2025
Cite this Entry
“Co-brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/co-brand. Accessed 3 Jul. 2026.
Copy CitationLove words? Need even more definitions?
Merriam-Webster unabridged
