charm offensive

noun

Definition of charm offensive

: a calculated campaign to use one's personal charm to gain favor or support One of Hollywood's most intensely magnetic and seductive stars, Cruise unleashed a full-scale charm offensive in wooing Holmes …— Michelle Tauber et al., People, 16 July 2012 The pizza magnate … is staging a full-on charm offensive, hoping his Southern-fried charisma, business savvy, top performance in the first GOP debate, and media prowess are enough to offset his fundamental flaw: zero political experience. — Christian Science Monitor, 21 May 2011 With apparently little regard for traditional republicanism, Sarkozy has also launched a charm offensive aimed at various ethnic groups.— Stéphanie Giry, Foreign Affairs, September 2006

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The first known use of charm offensive was in 1956

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