charm offensive

noun

: a calculated campaign to use one's personal charm to gain favor or support
One of Hollywood's most intensely magnetic and seductive stars, Cruise unleashed a full-scale charm offensive in wooing Holmes …Michelle Tauber et al., People, 16 July 2012
The pizza magnate … is staging a full-on charm offensive, hoping his Southern-fried charisma, business savvy, top performance in the first GOP debate, and media prowess are enough to offset his fundamental flaw: zero political experience.Christian Science Monitor, 21 May 2011
With apparently little regard for traditional republicanism, Sarkozy has also launched a charm offensive aimed at various ethnic groups.Stéphanie Giry, Foreign Affairs, September 2006

Word History

First Known Use

1956, in the meaning defined above

Time Traveler
The first known use of charm offensive was in 1956

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Cite this Entry

“Charm offensive.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/charm%20offensive. Accessed 4 Feb. 2023.

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