charm offensive


Definition of charm offensive

: a calculated campaign to use one's personal charm to gain favor or support One of Hollywood's most intensely magnetic and seductive stars, Cruise unleashed a full-scale charm offensive in wooing Holmes …— Michelle Tauber et al., People, 16 July 2012 The pizza magnate … is staging a full-on charm offensive, hoping his Southern-fried charisma, business savvy, top performance in the first GOP debate, and media prowess are enough to offset his fundamental flaw: zero political experience.Christian Science Monitor, 21 May 2011 With apparently little regard for traditional republicanism, Sarkozy has also launched a charm offensive aimed at various ethnic groups.— Stéphanie Giry, Foreign Affairs, September 2006

Love words?

You must — there are over 200,000 words in our free online dictionary, but you are looking for one that’s only in the Merriam-Webster Unabridged Dictionary.

Start your free trial today and get unlimited access to America's largest dictionary, with:

  • More than 250,000 words that aren't in our free dictionary
  • Expanded definitions, etymologies, and usage notes
  • Advanced search features
  • Ad free!

First Known Use of charm offensive

1956, in the meaning defined above

Keep scrolling for more

Learn More about charm offensive

Time Traveler for charm offensive

Time Traveler

The first known use of charm offensive was in 1956

See more words from the same year

Statistics for charm offensive

Cite this Entry

“Charm offensive.” Dictionary, Merriam-Webster, Accessed 19 Sep. 2020.

Comments on charm offensive

What made you want to look up charm offensive? Please tell us where you read or heard it (including the quote, if possible).


Test Your Vocabulary

Homophone Quiz

  • three bears two of them look like theyre whispering to a third bear who looks chuffed to be the center of attention
  • In order to judge how people felt, the senator's office hired a firm to take a ______.
Spell It

Can you spell these 10 commonly misspelled words?

Add Diction

Test Your Knowledge - and learn some interesting things along the way.

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!