buy-in

noun

ˈbī-ˌin 

plural buy-ins

: acceptance of and willingness to actively support and participate in something (such as a proposed new plan or policy)

Without buy-in from his troops, Gruden's just another tuned-out coach.

—Tim Keown

Probably the biggest challenge is to increase teacher buy-in. Some worry that Khan's methods are too untested. Others are more blunt, saying he wants to replace teachers with computers.

—Kayla Webley

Examples of buy-in in a Sentence

Recent Examples on the Web

Some said greenhushing and other efforts to downplay sustainability have left them with less agency, budget or buy-in from C-suite colleagues to get things done. — Diane Brady, Fortune, 9 July 2026

The short clip, which had over 38 million views at time of writing, is further evidence of the buy-in Tuchel hoped for from the players whose time on the pitch has been limited. — Dan Sheldon, New York Times, 9 July 2026

The move is driven by the trade and industry department, which needs buy-in from the finance ministry because any tax changes have implications on state revenue. — Tiisetso Motsoeneng, semafor.com, 8 July 2026

Enterprise Adoption of Autonomous AI Agents Scaling AI inside large organizations demands genuine buy-in across teams, thoughtful change management, and clear oversight structures that employees trust. — Gary Drenik, Forbes.com, 7 July 2026

Word History

First Known Use

1991, in the meaning defined above

Rhymes for buy-in

• akin
• auxin
• buckskin
• chagrin
• crankpin
• deerskin
• foreskin
• fuchsin
• herein
• kingpin
• linchpin
• pigskin