brand building

variants: or brand-building

Definition of brand building

: the activities associated with establishing and promoting a brand Consumers are using wikis, blogs, and social networks to make an impact on brand building, publishing, and even product creation.— Heather Green, Business Week, 29 Sept. 2008

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Other Words from brand building

brand builder or brand-builder noun, plural brand builders or brand-builders
These days, even the wiliest brand-builders are at least a little anxious about the emerging teen-age market … — Hal Espen, New York Times Magazine, 21 Mar. 1999

First Known Use of brand building

1990, in the meaning defined above

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The first known use of brand building was in 1990

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Cite this Entry

“Brand building.” Dictionary, Merriam-Webster, Accessed 25 Feb. 2021.

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