brand building

noun
variants: or brand-building

Definition of brand building

: the activities associated with establishing and promoting a brand Consumers are using wikis, blogs, and social networks to make an impact on brand building, publishing, and even product creation.— Heather Green, Business Week, 29 Sept. 2008

Love words?

You must — there are over 200,000 words in our free online dictionary, but you are looking for one that’s only in the Merriam-Webster Unabridged Dictionary.

Start your free trial today and get unlimited access to America's largest dictionary, with:

  • More than 250,000 words that aren't in our free dictionary
  • Expanded definitions, etymologies, and usage notes
  • Advanced search features
  • Ad free!

Other Words from brand building

brand builder or brand-builder noun, plural brand builders or brand-builders
These days, even the wiliest brand-builders are at least a little anxious about the emerging teen-age market … — Hal Espen, New York Times Magazine, 21 Mar. 1999

First Known Use of brand building

1990, in the meaning defined above

Keep scrolling for more

Learn More about brand building

Time Traveler for brand building

Time Traveler

The first known use of brand building was in 1990

See more words from the same year

Statistics for brand building

Cite this Entry

“Brand building.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/brand%20building. Accessed 19 Feb. 2020.

Comments on brand building

What made you want to look up brand building? Please tell us where you read or heard it (including the quote, if possible).

WORD OF THE DAY

See Definitions and Examples »

Get Word of the Day daily email!

Test Your Vocabulary

More Confusing Words—Quiz

  • cats on impossible timber
  • The magician ______ moved the selected card to the top of the deck.
Spell It

Can you spell these 10 commonly misspelled words?

TAKE THE QUIZ
Citation

Test Your Knowledge - and learn some interesting things along the way.

TAKE THE QUIZ
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!