brand building

noun
variants: or

brand–building

Definition of brand building

  1. :  the activities associated with establishing and promoting a brand Consumers are using wikis, blogs, and social networks to make an impact on brand building, publishing, and even product creation. — Heather Green, Business Week, 29 Sept. 2008

brand builder

or

brand–builder

noun, plural

brand builders

or

brand–builders

These days, even the wiliest brand-builders are at least a little anxious about the emerging teen-age market … — Hal Espen, New York Times Magazine, 21 Mar. 1999

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1990

First Known Use of brand building

1990


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