brand building


variants or brand-building
: the activities associated with establishing and promoting a brand
Consumers are using wikis, blogs, and social networks to make an impact on brand building, publishing, and even product creation.Heather Green, Business Week, 29 Sept. 2008
brand builder noun
or brand-builder
plural brand builders or brand-builders
These days, even the wiliest brand-builders are at least a little anxious about the emerging teen-age market … Hal Espen, New York Times Magazine, 21 Mar. 1999

Word History

First Known Use

1990, in the meaning defined above

Time Traveler
The first known use of brand building was in 1990

Love words?

You must — there are over 200,000 words in our free online dictionary, but you are looking for one that’s only in the Merriam-Webster Unabridged Dictionary.

Start your free trial today and get unlimited access to America's largest dictionary, with:

  • More than 250,000 words that aren't in our free dictionary
  • Expanded definitions, etymologies, and usage notes
  • Advanced search features
  • Ad free!

Dictionary Entries Near brand building

Cite this Entry

“Brand building.” Dictionary, Merriam-Webster, Accessed 22 Jul. 2024.

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!