Definition of brand building
- Consumers are using wikis, blogs, and social networks to make an impact on brand building, publishing, and even product creation.
- —Heather Green, Business Week, 29 Sept. 2008
brand builderor brand-builder noun, plural brand builders or brand-builders
- These days, even the wiliest brand-builders are at least a little anxious about the emerging teen-age market …
- —Hal Espen, New York Times Magazine, 21 Mar. 1999