brand building

noun

variants or brand-building
: the activities associated with establishing and promoting a brand
Consumers are using wikis, blogs, and social networks to make an impact on brand building, publishing, and even product creation.Heather Green, Business Week, 29 Sept. 2008
brand builder noun
or brand-builder
plural brand builders or brand-builders
These days, even the wiliest brand-builders are at least a little anxious about the emerging teen-age market … Hal Espen, New York Times Magazine, 21 Mar. 1999

Word History

First Known Use

1990, in the meaning defined above

Time Traveler
The first known use of brand building was in 1990

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Dictionary Entries Near brand building

Cite this Entry

“Brand building.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/brand%20building. Accessed 22 Jul. 2024.

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