brand building

noun

variants: or brand-building

Definition of brand building

: the activities associated with establishing and promoting a brand Consumers are using wikis, blogs, and social networks to make an impact on brand building, publishing, and even product creation. —Heather Green, Business Week, 29 Sept. 2008

Other words from brand building

brand builder or brand-builder noun plural brand builders or brand-builders

These days, even the wiliest brand-builders are at least a little anxious about the emerging teen-age market … —Hal Espen, New York Times Magazine, 21 Mar. 1999

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The first known use of brand building was in 1990

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