brainstorming

noun

brain·​storm·​ing ˈbrān-ˌstȯr-miŋ 

plural brainstormings

: a group problem-solving technique that involves the spontaneous contribution of ideas from all members of the group

conducted several brainstorming sessions

also : the mulling over of ideas by one or more individuals in an attempt to devise or find a solution to a problem

… he's already done some brainstorming about new marketing strategies.

—George Lazarus

Examples of brainstorming in a Sentence

Recent Examples on the Web

Use these operational process insights to kick-start your ideation or brainstorming sessions! —Forrester, Forbes.com, 10 July 2025

Relying on internet searches during brainstorming may lead to conformity and less innovation, particularly in larger teams. —New Atlas, 3 July 2025

A lot of your workday is spent waiting, preparing, talking, discussing, planning, brainstorming, which is also just your time on Earth as a human being. —Carita Rizzo, Deadline, 16 June 2025

Sometimes a surprise brainstorming get together is highly productive. —Eli Amdur, Forbes.com, 26 June 2025

Word History

First Known Use

1907, in the meaning defined above

Rhymes for brainstorming

• conforming
• deforming
• heartwarming
• informing
• performing
• reforming
• rewarming
• transforming
• forming
• storming
• swarming
• warming

Kids Definition

brainstorming

noun

brain·​storm·​ing -stȯrm-iŋ 

: a technique used to solve problems and encourage creativity in which members of a group share their ideas about a subject

brainstorm verb