brainstorming

noun

brain·​storm·​ing ˈbrān-ˌstȯr-miŋ 

plural brainstormings

: a group problem-solving technique that involves the spontaneous contribution of ideas from all members of the group

conducted several brainstorming sessions

also : the mulling over of ideas by one or more individuals in an attempt to devise or find a solution to a problem

… he's already done some brainstorming about new marketing strategies.

—George Lazarus

Examples of brainstorming in a Sentence

Recent Examples on the Web

Some of them are the product of the calendar, and others are the byproduct of brainstorming from teams’ marketing departments and their never-ending quest to keep fans interested during rebuilding seasons. —Paul Sullivan, Chicago Tribune, 26 Jan. 2026

Preproduction This is the brainstorming part, when ideas are germinated and tested, leading to new paths and hopefully the kinds of gems that actually end up in the basis of your eventual story. —Paul Ratner, Interesting Engineering, 26 Jan. 2026

Content creation used to take hours of brainstorming, writing, and editing. —Jodie Cook, Forbes.com, 22 Jan. 2026

This fall, students in Halala-Vishudh's class spent more than two months brainstorming, writing and revising their essays. —Kayla Huynh, jsonline.com, 16 Jan. 2026

Word History

First Known Use

1907, in the meaning defined above

Rhymes for brainstorming

• conforming
• deforming
• heartwarming
• informing
• performing
• reforming
• rewarming
• transforming
• forming
• storming
• swarming
• warming

Kids Definition

brainstorming

noun

brain·​storm·​ing -stȯrm-iŋ 

: a technique used to solve problems and encourage creativity in which members of a group share their ideas about a subject

brainstorm verb