bait and switch

noun

Definition of bait and switch

  1. 1 :  a sales tactic in which a customer is attracted by the advertisement of a low-priced item but is then encouraged to buy a higher-priced one

  2. 2 :  the ploy of offering a person something desirable to gain favor (as political support) then thwarting expectations with something less desirable

1967

First Known Use of bait and switch

1967


BAIT AND SWITCH Defined for English Language Learners

bait and switch

noun

Definition of bait and switch for English Language Learners

  • : a selling method in which a customer is attracted by the advertisement of a low-priced product but then is encouraged to buy a more expensive one


Law Dictionary

bait and switch

noun

Legal Definition of bait and switch

  1. :  a fraudulent or deceptive sales practice in which a purchaser is attracted by advertisement of a low-priced item but then is encouraged to purchase a higher-priced one —called also bait advertising


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