bait and switch

noun

1
: a sales tactic in which a customer is attracted by the advertisement of a low-priced item but is then encouraged to buy a higher-priced one
2
: the ploy of offering a person something desirable to gain favor (such as political support) then thwarting expectations with something less desirable

Examples of bait and switch in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Read: The bait and switch of Trump’s tariffs Perhaps that reality is why some of the major industry unions reacted to Trump’s post with muted support. David Sims, The Atlantic, 17 May 2025 Kenan Thompson, Marcello Hernández, and Bowen Yang lead a sweet song until — wait — thankful bait and switch! EW.com, 11 May 2025 Is this yet another case of bait and switch, offering the promise of region-wide events but only delivering content in San Francisco? Andrew Gilbert, Mercury News, 24 Apr. 2025 To say this feels like a bait and switch is an understatement, and such outcomes dramatically undermine any trust built earlier. Kelly Hopping, Forbes.com, 21 Apr. 2025 See All Example Sentences for bait and switch

Word History

First Known Use

1962, in the meaning defined at sense 1

Time Traveler
The first known use of bait and switch was in 1962

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Cite this Entry

“Bait and switch.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/bait%20and%20switch. Accessed 25 May. 2025.

Legal Definition

bait and switch

noun
: a fraudulent or deceptive sales practice in which a purchaser is attracted by advertisement of a low-priced item but then is encouraged to purchase a higher-priced one

called also bait advertising

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