bait and switch

noun

Definition of bait and switch

1 : a sales tactic in which a customer is attracted by the advertisement of a low-priced item but is then encouraged to buy a higher-priced one
2 : the ploy of offering a person something desirable to gain favor (such as political support) then thwarting expectations with something less desirable

Examples of bait and switch in a Sentence

Recent Examples on the Web And the best way to beat a bait and switch is a dine and dash! Jen Doll, Los Angeles Times, 20 Apr. 2022 One important note: Never bait and switch your content. Stephanie Burns, Forbes, 18 Jan. 2022 Some justices might see that as a bait and switch forcing them to address a much bigger question. Dan Berman, CNN, 30 Nov. 2021 DirecTV, and its traditional satellite service, meanwhile, does the bait and switch. Andy Larsen, The Salt Lake Tribune, 6 Oct. 2021 But on this play and this route — first-and-10 from his own 13-yard line with a 25-point lead on the scoreboard — Johnson pulled the bait and switch. Michael Cohen, Detroit Free Press, 18 Sep. 2021 As Ruth Bader Ginsburg noted in her famous Shelby County dissent, this was little more than a bait and switch. Matt Ford, The New Republic, 5 Aug. 2021 And therein lies the bait and switch that is the hallmark of the animal rights industry. Chris Dorsey, Forbes, 9 Sep. 2021 As Ruth Bader Ginsburg noted in her famous Shelby County dissent, this was little more than a bait and switch. Matt Ford, The New Republic, 5 Aug. 2021 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'bait and switch.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of bait and switch

1962, in the meaning defined at sense 1

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Time Traveler for bait and switch

Time Traveler

The first known use of bait and switch was in 1962

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Dictionary Entries Near bait and switch

bait

bait and switch

bait bug

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Statistics for bait and switch

Last Updated

27 Apr 2022

Cite this Entry

“Bait and switch.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/bait%20and%20switch. Accessed 19 May. 2022.

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More Definitions for bait and switch

bait and switch

noun

Legal Definition of bait and switch

: a fraudulent or deceptive sales practice in which a purchaser is attracted by advertisement of a low-priced item but then is encouraged to purchase a higher-priced one

called also bait advertising

More from Merriam-Webster on bait and switch

Thesaurus: All synonyms and antonyms for bait and switch

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