bait and switch

noun

1
: a sales tactic in which a customer is attracted by the advertisement of a low-priced item but is then encouraged to buy a higher-priced one
2
: the ploy of offering a person something desirable to gain favor (such as political support) then thwarting expectations with something less desirable

Examples of bait and switch in a Sentence

Recent Examples on the Web To be fair, the bait and switch is obvious from the jump. Ben Croll, IndieWire, 6 Sep. 2024 The fake movie would be promoted and then audiences would get the bait and switch of a lifetime in the theater. Zack Sharf, Variety, 25 July 2024 This one’s cheerfully grandiose title is, unsurprisingly, a bait and switch: These are sad songs, small in scope and size (none run past four minutes). Jonathan Bernstein, Rolling Stone, 4 July 2024 It was passed because hundreds of thousands of people are duped into bait and switch contracts with variable rates. Reader Commentary, Baltimore Sun, 6 May 2024 See all Example Sentences for bait and switch 

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'bait and switch.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1962, in the meaning defined at sense 1

Time Traveler
The first known use of bait and switch was in 1962

Dictionary Entries Near bait and switch

Cite this Entry

“Bait and switch.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/bait%20and%20switch. Accessed 9 Oct. 2024.

Legal Definition

bait and switch

noun
: a fraudulent or deceptive sales practice in which a purchaser is attracted by advertisement of a low-priced item but then is encouraged to purchase a higher-priced one

called also bait advertising

More from Merriam-Webster on bait and switch

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