Recent Examples of bait and switch from the Web
If that means doing more to prevent the old bait and switch, so be it.
Voters obviously were victims of the ultimate bait and switch.
The event was one big bait and switch, according to environmental experts and local activists.
Certainly this would create an interesting bait and switch, but also go against Johnson and Abrams's theories about the Force in this series.
Highlights: Talk about bait and switch — this game was 0-0 after the first quarter, but had to be one of the most exciting games ever witnessed by the final gun.
There's always the option of this being another bait and switch.
Turns out that whole subplot was a giant bait and switch.
This novel is a bait and switch in the best possible sense.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'bait and switch.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
Financial Definition of BAIT AND SWITCH
What It Is
Bait and switch is a sales tactic that tricks consumers into buying something other than an advertised item.
How It Works
John Doe sees an ad in the paper for $1 orange juice at a local retailer. He goes to the store and finds out that the juice is not in stock and that the retailer is only offering a competitor's brand for $4.
If the retailer has intentionally run the ad without having the item in stock, this is bait and switch. The idea behind the tactic is to do whatever it takes to get people into the store. In our example, the $1 orange juice is the bait. The switch occurs when a salesperson, or in this case, the grocery store shelf, informs the customer that the advertised item is not available but a similar one is available at a higher price.
Why It Matters
Bait and switch tactics are illegal in the United States, but they are used in virtually every industry. Consumers should read the fine print in advertisements and alert local authorities to infringements in sales laws.
BAIT AND SWITCH Defined for English Language Learners
bait and switch
Definition of bait and switch for English Language Learners
: a selling method in which a customer is attracted by the advertisement of a low-priced product but then is encouraged to buy a more expensive one
bait and switch
legal Definition of bait and switch
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