augmented reality

noun

Updated on: 2 Apr 2018

Definition of augmented reality

: an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (such as a smartphone camera); also : the technology used to create augmented reality

Recent Examples of augmented reality from the Web

Decora employs graphic designers around the world to create product images, visual scenes, 360-degree videos and augmented reality for use by online retailers.

— marcia heroux pounds, Sun-Sentinel.com, "Boca-based 3-D image business Decora acquired for $100 million," 28 Mar. 2018
Telecom companies like Verizon and AT&T say this shift will only expand their business, as new applications for 5G, from self-driving cars to mobile augmented reality, stoke demand.

— christopher mims, WSJ, "5G Wireless Will Redraw the Wireless Industry Map: Who Stands to Lose?," 25 Mar. 2018
Present times, says will.i.am, should be heralded as the cusp of next ‘industrial revolution’ thanks to the wonders of artificial intelligence, virtual reality, augmented reality and 3D printing.

— abby, Houston Chronicle, "Teen who raised her siblings gets no respect from adults," 22 Mar. 2018
ModiFace’s augmented reality technology has been widely adopted by cosmetics makers since the company was founded in 2006 and helps power the mobile apps of LVMH’s Sephora and Estee Lauder.

— robert williams, Bloomberg.com, "L'Oreal Acquires App Provider That Gives Virtual Makeovers," 16 Mar. 2018
Present times, says will.i.am, should be heralded as the cusp of next ‘industrial revolution’ thanks to the wonders of artificial intelligence, virtual reality, augmented reality and 3D printing.

— valerie sweeten, Houston Chronicle, "Events, places provide numerous opportunities to stay socially active," 15 Mar. 2018
Gabbert said technologies like virtual reality, augmented reality, artificial intelligence, financial technologies and the internet of things are game-changing.

— sarah hauer, Milwaukee Journal Sentinel, "The 5 biggest venture capital deals in the Milwaukee area in 2017," 11 Jan. 2018
Consumer electronics site Twice reports that Shmoel said tools like videos, virtual vignettes, search-by-photo, augmented reality and real-time tech support via video chat will be used to aid shoppers.

— justin l. mack, Indianapolis Star, "Circuit City announces comeback plans at CES 2018," 10 Jan. 2018
The insights augmented reality bring to the supply chain can be used to power the next generation of the supply chain, which will feature autonomous vehicles and delivery drones.

— jay samit, Fortune, "5 Ways Augmented Reality Is Disrupting the Supply Chain," 1 Mar. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'augmented reality.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.