advertorial

noun

ad·​ver·​to·​ri·​al ˌad-vər-ˈtȯr-ē-əl 

: an advertisement that imitates editorial format

Examples of advertorial in a Sentence

Recent Examples on the Web

One adorable tiny tot will receive $25,000, a professional photoshoot and a print advertorial in Variety. Record-Breaking Impact in 2024 Baby of the Year is a celebration of life, in more than one way. —Partner Content, Variety, 25 Aug. 2025

But whereas paid advertorials or blatant product placement have become too transparent to most audiences, more brands are waking up to the idea of investing in narrative feature films and series, whether on major studio projects or smaller indies. —Brian Welk, IndieWire, 16 Apr. 2025

Measure how the audience interacts with the advertorial (comments, shares, downloads). —Alexander Storozhuk, Forbes, 22 Oct. 2024

This has had a major influence on my work, from trends to shoe specials, drawings for articles about jewelry, and many advertorials. —Vogue, 8 Sep. 2023

Word History

Etymology

blend of advertisement and editorial entry 2

First Known Use

1917, in the meaning defined above

Rhymes for advertorial

• categorial
• curatorial
• dictatorial
• directorial
• editorial
• equatorial
• immemorial
• infusorial
• janitorial
• professorial
• reportorial
• senatorial