ad·​ver·​to·​ri·​al ˌad-vər-ˈtȯr-ē-əl How to pronounce advertorial (audio)
: an advertisement that imitates editorial format

Examples of advertorial in a Sentence

Recent Examples on the Web This has had a major influence on my work, from trends to shoe specials, drawings for articles about jewelry, and many advertorials. Vogue, 8 Sep. 2023 There was a huge outcry recently when the Atlantic magazine published on its website an advertorial from the Church of Scientology. Keith Kloor, Discover Magazine, 18 Jan. 2013 Be curious and try out different angles and versions of your advertorial. Marcel Sattler, Forbes, 21 Apr. 2022 For instance, your advertorial should be a driver for people to click on your product page and leave their contact information. Marcel Sattler, Forbes, 21 Apr. 2022 Three days later, a similar advertorial appeared in the Wall Street Journal. Chauncey Alcorn, CNN, 8 Apr. 2021 The film winds up working at cross-purposes, alternating between an enthusiastic advertorial for green technology and a highlight reel of the 2017-18 season. Author: Michael O'Sullivan, Anchorage Daily News, 16 May 2020 The drag queen Sasha Velour shows off her avant garde cabaret in Nightgowns, but gauzy editing gives it—like so many Quibis—a distinct air of advertorial. Spencer Kornhaber, The Atlantic, 11 Apr. 2020 These productions will make the satiric HBO show Silicon Valley look like a tourist bureau advertorial for its eponymous location. Steven Levy, Wired, 26 Dec. 2019

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'advertorial.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History


blend of advertisement and editorial entry 2

First Known Use

1917, in the meaning defined above

Time Traveler
The first known use of advertorial was in 1917

Dictionary Entries Near advertorial

Cite this Entry

“Advertorial.” Dictionary, Merriam-Webster, Accessed 20 May. 2024.

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