advertorial

noun

ad·​ver·​to·​ri·​al ˌad-vər-ˈtȯr-ē-əl How to pronounce advertorial (audio)
: an advertisement that imitates editorial format

Example Sentences

Recent Examples on the Web Be curious and try out different angles and versions of your advertorial. Marcel Sattler, Forbes, 21 Apr. 2022 For instance, your advertorial should be a driver for people to click on your product page and leave their contact information. Marcel Sattler, Forbes, 21 Apr. 2022 Three days later, a similar advertorial appeared in the Wall Street Journal. Chauncey Alcorn, CNN, 8 Apr. 2021 The film winds up working at cross-purposes, alternating between an enthusiastic advertorial for green technology and a highlight reel of the 2017-18 season. Author: Michael O'sullivan, Anchorage Daily News, 16 May 2020 The drag queen Sasha Velour shows off her avant garde cabaret in Nightgowns, but gauzy editing gives it—like so many Quibis—a distinct air of advertorial. Spencer Kornhaber, The Atlantic, 11 Apr. 2020 These productions will make the satiric HBO show Silicon Valley look like a tourist bureau advertorial for its eponymous location. Steven Levy, Wired, 26 Dec. 2019 The advertorial serves as a listicle, citing the number of francophones in Manitoba, and praising its craft beer and NHL hockey team, the Canadian Broadcasting Corporation (CBC) news reported. Lila Maclellan, Quartz, 29 Nov. 2019 For the advertorial, Selena keeps things sporty, and was photographed wearing the shoes with a black Puma sweatsuit. Lauren Rearick, Teen Vogue, 31 Oct. 2019 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'advertorial.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

Word History

Etymology

blend of advertisement and editorial entry 2

First Known Use

1917, in the meaning defined above

Time Traveler
The first known use of advertorial was in 1917

Dictionary Entries Near advertorial

Cite this Entry

“Advertorial.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/advertorial. Accessed 27 Nov. 2022.

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