ad·​ver·​to·​ri·​al | \ ˌad-vər-ˈtȯr-ē-əl How to pronounce advertorial (audio) \

Definition of advertorial

: an advertisement that imitates editorial format

Examples of advertorial in a Sentence

Recent Examples on the Web Three days later, a similar advertorial appeared in the Wall Street Journal. Chauncey Alcorn, CNN, 8 Apr. 2021 The film winds up working at cross-purposes, alternating between an enthusiastic advertorial for green technology and a highlight reel of the 2017-18 season. Author: Michael O'sullivan, Anchorage Daily News, 16 May 2020 The drag queen Sasha Velour shows off her avant garde cabaret in Nightgowns, but gauzy editing gives it—like so many Quibis—a distinct air of advertorial. Spencer Kornhaber, The Atlantic, 11 Apr. 2020 These productions will make the satiric HBO show Silicon Valley look like a tourist bureau advertorial for its eponymous location. Steven Levy, Wired, 26 Dec. 2019 The advertorial serves as a listicle, citing the number of francophones in Manitoba, and praising its craft beer and NHL hockey team, the Canadian Broadcasting Corporation (CBC) news reported. Lila Maclellan, Quartz, 29 Nov. 2019 For the advertorial, Selena keeps things sporty, and was photographed wearing the shoes with a black Puma sweatsuit. Lauren Rearick, Teen Vogue, 31 Oct. 2019 Colin's decision marked a nationwide show of support, with others also choosing not to stand during the anthem; some criticized the decision, and later pledged not to support Nike after the company chose Colin for its advertorial. Lauren Rearick, Teen Vogue, 2 July 2019 Nonsocial native—such as advertorials, in-feed units in news apps and rewarded video in gaming apps—is making up a greater share of native ad spend. Lara O’reilly, WSJ, 11 Apr. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'advertorial.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of advertorial

1917, in the meaning defined above

History and Etymology for advertorial

blend of advertisement and editorial entry 2

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Time Traveler for advertorial

Time Traveler

The first known use of advertorial was in 1917

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Dictionary Entries Near advertorial

advertising agency



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Cite this Entry

“Advertorial.” Dictionary, Merriam-Webster, Accessed 16 Sep. 2021.

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