ad·​ver·​to·​ri·​al | \ ˌad-vər-ˈtȯr-ē-əl How to pronounce advertorial (audio) \

Definition of advertorial

: an advertisement that imitates editorial format

Examples of advertorial in a Sentence

Recent Examples on the Web The film winds up working at cross-purposes, alternating between an enthusiastic advertorial for green technology and a highlight reel of the 2017-18 season. Author: Michael O'sullivan, Anchorage Daily News, "New movies to stream this week: ‘Up From the Streets,’ ‘The Wolf House’ and more," 16 May 2020 The drag queen Sasha Velour shows off her avant garde cabaret in Nightgowns, but gauzy editing gives it—like so many Quibis—a distinct air of advertorial. Spencer Kornhaber, The Atlantic, "All the Worst Parts of TV, Condensed!," 11 Apr. 2020 These productions will make the satiric HBO show Silicon Valley look like a tourist bureau advertorial for its eponymous location. Steven Levy, Wired, "The 2010s Killed the Cult of the Tech Founder. Great!," 26 Dec. 2019 The advertorial serves as a listicle, citing the number of francophones in Manitoba, and praising its craft beer and NHL hockey team, the Canadian Broadcasting Corporation (CBC) news reported. Lila Maclellan, Quartz, "Manitoba had a cheeky response to Quebec’s ban on religious symbols," 29 Nov. 2019 For the advertorial, Selena keeps things sporty, and was photographed wearing the shoes with a black Puma sweatsuit. Lauren Rearick, Teen Vogue, "Selena Gomez Is the Face of Puma’s Cali Sport," 31 Oct. 2019 Colin's decision marked a nationwide show of support, with others also choosing not to stand during the anthem; some criticized the decision, and later pledged not to support Nike after the company chose Colin for its advertorial. Lauren Rearick, Teen Vogue, "Colin Kaepernick Reportedly Spurred Nike’s Decision to Cancel the Release of a New Shoe," 2 July 2019 Nonsocial native—such as advertorials, in-feed units in news apps and rewarded video in gaming apps—is making up a greater share of native ad spend. Lara O’reilly, WSJ, "CMO Today: Zuckerberg’s Senate Grilling; YouTube Pushed for Financials; Native Ad Spend Growth Slows," 11 Apr. 2018 Journals including Science and Nature run advertorials that feature academic and company labs and even individual researchers. Jop De Vrieze, Science | AAAS, "Scientists beware: The price is high, the payoff uncertain at glossy publications aimed at Europe’s decision-makers," 14 Mar. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'advertorial.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of advertorial

1917, in the meaning defined above

History and Etymology for advertorial

blend of advertisement and editorial entry 2

Keep scrolling for more

Learn More about advertorial

Time Traveler for advertorial

Time Traveler

The first known use of advertorial was in 1917

See more words from the same year

Statistics for advertorial

Cite this Entry

“Advertorial.” Dictionary, Merriam-Webster, Accessed 25 Sep. 2020.

Comments on advertorial

What made you want to look up advertorial? Please tell us where you read or heard it (including the quote, if possible).


Test Your Vocabulary

Challenging Vocabulary Quiz Returns!

  • stylized drawing of woman pole vaulting across gap to get trophy
  • Which is a synonym of fuliginous?
Spell It

Can you spell these 10 commonly misspelled words?

Syn City

Test Your Knowledge - and learn some interesting things along the way.

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!