ad·​ver·​to·​ri·​al | \ ˌad-vər-ˈtȯr-ē-əl How to pronounce advertorial (audio) \

Definition of advertorial

: an advertisement that imitates editorial format

Examples of advertorial in a Sentence

Recent Examples on the Web

Nonsocial native—such as advertorials, in-feed units in news apps and rewarded video in gaming apps—is making up a greater share of native ad spend. Lara O’reilly, WSJ, "CMO Today: Zuckerberg’s Senate Grilling; YouTube Pushed for Financials; Native Ad Spend Growth Slows," 11 Apr. 2018 Although few public-relations specialists today would take as abrasive a tack as Mr. Schmertz sometimes did, the modern media landscape is full of advertiser-influenced or controlled content that calls to mind his early forays into advertorials. Neil Genzlinger, New York Times, "Herbert Schmertz, Innovative Public-Relations Man, Dies at 87," 19 Jan. 2018 Journals including Science and Nature run advertorials that feature academic and company labs and even individual researchers. Jop De Vrieze, Science | AAAS, "Scientists beware: The price is high, the payoff uncertain at glossy publications aimed at Europe’s decision-makers," 14 Mar. 2018 Others, which mine inconsequential information about obscure start-ups, stink strongly of advertorials. Amanda Hess, New York Times, "How HQ Trivia Became the Best Worst Thing on the Internet," 5 Jan. 2018 The Chinese-language forum Chi Huo has captured the attention of expats with its mix of reader content and advertorial. Jonathan Kauffman, San Francisco Chronicle, "How China’s many regions have changed how Bay Area eats Chinese food," 9 Feb. 2018 But many people on social media called out a number of the advertorials that seemingly used an activist aesthetic to pander to a more socially aware audience. Gabe Bergado, Teen Vogue, "Super Bowl 2018's "Woke" Commercials Couldn't Bait Viewers," 5 Feb. 2018 Mega-influencers, whose followers start in the low millions, can command tens of thousands for a single advertorial image. Marielle Wakim, Los Angeles Magazine, "Here’s How a Former Bachelor Contestant Could Make $1 Million This Year," 22 Jan. 2018 They advertorials appeared in other newspapers as well, and Mr. Schmertz made scores of television appearances. Neil Genzlinger, New York Times, "Herbert Schmertz, Innovative Public-Relations Man, Dies at 87," 19 Jan. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'advertorial.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of advertorial

1917, in the meaning defined above

History and Etymology for advertorial

blend of advertisement and editorial entry 2

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Time Traveler for advertorial

The first known use of advertorial was in 1917

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to corrupt or become corrupted

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