advertorial

noun

ad·​ver·​to·​ri·​al ˌad-vər-ˈtȯr-ē-əl 

: an advertisement that imitates editorial format

Examples of advertorial in a Sentence

Recent Examples on the Web

After the voting totals and eligibility information have been reviewed, one baby will receive $25,000, appear in a national ad campaign with The Honest Company, and appear in an advertorial in Variety. — Ethan M. Stone, USA Today, 26 Aug. 2026

Some editorial magazines and websites may even help brands create and place advertorials, which look like articles but actually are paid advertisements; print publications have guidelines for such practices. — Encyclopedia Britannica, 11 May 2026

On the other hand, this Melania has managed to get Jeff Bezos to pay $45 million for the right to make this absurd advertorial, and $35 million to promote it. — Katha Pollitt, Washington Post, 5 Feb. 2026

In March of this year, then-Japanese PM Shigeru Ishiba took out an advertorial in the Washington Post to inform Americans of the situation and appeal for international support. — Hilary Whiteman, CNN Money, 28 Oct. 2025

Word History

Etymology

blend of advertisement and editorial entry 2

First Known Use

1917, in the meaning defined above

Rhymes for advertorial

• arboreal
• armorial
• authorial
• factorial
• manorial
• memorial
• pictorial
• sartorial
• sectorial
• tutorial
• vectorial
• ambassadorial