advergame

noun ad·ver·game \ ˈad-vər-ˌgām \

Definition of advergame

plural advergames
:a game that uses advertising techniques to promote a product or service
  • The advertisements took the form of TV and in-theater ads, Internet advergames, specially marked packaging, prizes, premiums and in-store displays.
  • —Bob DartAtlanta Journal-Constitution30 July 2008

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