Definition of advergame
advergames
: a game that uses advertising techniques to promote a product or service The advertisements took the form of TV and in-theater ads, Internet advergames, specially marked packaging, prizes, premiums and in-store displays. — Bob Dart, Atlanta Journal-Constitution, 30 July 2008
From the M-W Editors
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Origin and Etymology of advergame
adver- (in advertise, advertisement) + 1game
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