ad server
noun
: a Web server that provides advertisements and advertising services to websites
In short, ad servers let both advertisers and Web site owners do their jobs, better, faster and cheaper …—
Lee Weiner
Lee WeinerExamples of ad server in a Sentence
Recent Examples on the Web
Publisher ad servers are platforms used by websites to store and manage their digital ad inventory.
—David Shepardson and Jody Godoy, USA Today, 3 May 2025
Notably, Google made its Google Ads’ demands available only to publishers through its publisher ad server.
—Winston Cho, HollywoodReporter, 17 Apr. 2025
Many of those pushing for a Google breakup are those who, unsurprisingly, stand to benefit the most: owners of demand-side platforms, ad servers, and supply-side platforms that directly compete with Google's ad tech, or the publishers who feel their revenues have been reduced by unfair ad auctions.
—David Doty, Forbes.com, 22 May 2025
The ad server, meanwhile, is a tool that publishers use to list and sell ads on their sites.
—Ryan Whitwam, ArsTechnica, 2 May 2025
See All Example Sentences for ad server
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David Shepardson and Jody Godoy, USA Today, 3 May 2025
Notably, Google made its Google Ads’ demands available only to publishers through its publisher ad server.
—Winston Cho, HollywoodReporter, 17 Apr. 2025
Many of those pushing for a Google breakup are those who, unsurprisingly, stand to benefit the most: owners of demand-side platforms, ad servers, and supply-side platforms that directly compete with Google's ad tech, or the publishers who feel their revenues have been reduced by unfair ad auctions.
—David Doty, Forbes.com, 22 May 2025
The ad server, meanwhile, is a tool that publishers use to list and sell ads on their sites.
—Ryan Whitwam, ArsTechnica, 2 May 2025
See All Example Sentences for ad server
Cite this Entry
“Ad server.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/ad%20server. Accessed 26 Jun. 2025.
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