ad server

noun

: a Web server that provides advertisements and advertising services to websites

In short, ad servers let both advertisers and Web site owners do their jobs, better, faster and cheaper …—

Lee Weiner

Example Sentences

Recent Examples on the Web This includes its $3.1 billion acquisition in 2008 of DoubleClick, a dominant ad server, and subsequent rollout of technology locking in the split-second bidding process for ads that get served online. —

Arkansas Online, 25 Jan. 2023 This includes its 2008 acquisition of DoubleClick, a dominant ad server, and subsequent rollout of technology that locks in the split-second bidding process for ads that get served on Web pages. —

Eric Tucker, Fortune, 24 Jan. 2023 The 139-page lawsuit calls for Google to divest the Google Ad Manager suite, including both Google’s publisher ad server, Doubleclick for Publishers, and Google’s ad exchange, AdX. II. —

Casey Newton, The Verge, 25 Jan. 2023 Notably, Google made its Google Ads’ demands available only to publishers through its publisher ad server. —

Winston Cho, The Hollywood Reporter, 24 Jan. 2023 As part of the lawsuit, the US government called for Google to be broken up and for the court to order the company to spin off at least its online advertising exchange and its ad server for publishers, if not more. —

Brian Fung, CNN, 24 Jan. 2023 Publisher ad server: the tool that allows major website publishers to sell ads on their websites. —

Ken Tran, USA TODAY, 24 Jan. 2023 There were a few rare instances where content returned from the ad server was never loaded on the page, possibly because of coding errors on the webpage. —

Ruth Talbot, ProPublica, 29 Oct. 2022 Xandr has the full ad tech stack: an ad exchange and ad server in addition to its DSP, so Netflix can do direct deals or expand into programmatic when the time is right. —

David Doty, Forbes, 10 Aug. 2022 See More

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'ad server.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.