ad server
noun
: a Web server that provides advertisements and advertising services to websites
In short, ad servers let both advertisers and Web site owners do their jobs, better, faster and cheaper …—
Lee Weiner
Lee WeinerExamples of ad server in a Sentence
Recent Examples on the Web
Last month, a federal judge in the Eastern District of Virginia ruled in favor of the Department of Justice (DOJ), finding Google liable for maintaining monopoly power in the publisher ad server and ad exchange markets for over a decade through contracts and technological integration.
—Adeola Adeosun, MSNBC Newsweek, 10 May 2025
Netflix is supposed to release its own technology, a supply-side platform and ad server called The Netflix Ads Suite, this month.
—ArsTechnica, 15 Apr. 2025
Google has a publisher ad server called Google Ad Manager (formerly DoubleClick for Publishers, or DFP), which helps publishers sell ad space.
—Lauren Feiner, The Verge, 10 Sep. 2024
Legal challenges, including the recent ruling in federal court that found Google guilty of illegally dominating the market in ad servers and exchanges, could have big implications.
—Shannon Carroll, Quartz, 23 Apr. 2025
See All Example Sentences for ad server
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Adeola Adeosun, MSNBC Newsweek, 10 May 2025
Netflix is supposed to release its own technology, a supply-side platform and ad server called The Netflix Ads Suite, this month.
—ArsTechnica, 15 Apr. 2025
Google has a publisher ad server called Google Ad Manager (formerly DoubleClick for Publishers, or DFP), which helps publishers sell ad space.
—Lauren Feiner, The Verge, 10 Sep. 2024
Legal challenges, including the recent ruling in federal court that found Google guilty of illegally dominating the market in ad servers and exchanges, could have big implications.
—Shannon Carroll, Quartz, 23 Apr. 2025
See All Example Sentences for ad server
Cite this Entry
“Ad server.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/ad%20server. Accessed 21 May. 2025.
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