ad server

noun

: a Web server that provides advertisements and advertising services to websites

In short, ad servers let both advertisers and Web site owners do their jobs, better, faster and cheaper …—

Lee Weiner

Examples of ad server in a Sentence

Recent Examples on the Web The ad server identifies when an impression is available for sale, solicits bids and chooses the winning offer. —

Winston Cho, The Hollywood Reporter, 20 June 2023 DoubleClick now controls over 90 percent of the publisher ad server market, according to the complaint. —

Winston Cho, The Hollywood Reporter, 20 June 2023 Google has a major presence in every major part of the adtech value chain—its ad-buying tools and publisher ad server (used to manage advertising space on sites and in apps) are dominant in their fields, and Google’s AdX is the biggest ad exchange out there. —

David Meyer, Fortune, 14 June 2023 Publishers who use Google’s ad server and exchange to sell their ad space are able to plug into the fire hose of demand that comes from Google’s ad-buying tools. —

Patience Haggin, WSJ, 29 Jan. 2023 See all Example Sentences for ad server

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'ad server.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.