ad server


Definition of ad server

: a Web server that provides advertisements and advertising services to websites In short, ad servers let both advertisers and Web site owners do their jobs, better, faster and cheaper …— Lee Weiner

Examples of ad server in a Sentence

Recent Examples on the Web When a user visits a large online publisher’s website or app, the publisher uses an ad server to sell ad space on its pages. Keach Hagey, WSJ, "Publishers Feel Validated by States’ Google Antitrust Lawsuit," 22 Dec. 2020 Ten Republican attorneys general, led by Texas’ Ken Paxton, say Google gave Facebook special terms and access to its ad server, a ubiquitous tool for allocating advertising space across the web. Jeff Horwitz, WSJ, "Inside the Google-Facebook Ad Deal at the Heart of a Price-Fixing Lawsuit," 29 Dec. 2020 Antitrust authorities could take into account whether a merger or acquisition–such as Facebook’s purchase of Instagram or Google’s purchase of the ad server DoubleClick–is likely to reduce competition in the long run. Fortune, "The Facebook and Google antitrust suits are a warning shot for all corporate giants—not just Big Tech," 10 Dec. 2020 When a user visits a large online publisher’s website or app, the publisher uses an ad server to sell ad space on its pages. Keach Hagey, WSJ, "Why Is the Justice Department Suing Google?," 20 Oct. 2020 So Ster contracted with a Dutch company, Ortec, to build a new ad server for NPO. Gilad Edelman, Wired, "Can Killing Cookies Save Journalism?," 5 Aug. 2020 The first was Google’s integration of its ad server, the leading tool for websites to put ad space up for sale, with its ad exchange, the industry’s largest digital ad marketplace. Rob Copeland, WSJ, "Justice Department Ramps Up Google Probe, With Heavy Focus on Ad Tools," 5 Feb. 2020 Podcasts are incorporated into that model but with a caveat: Premium users will still hear ads that podcast creators have included within their episodes through third-party ad servers or sponsorship messages that hosts read. Ken Fowler, CNN, "For Spotify, music might not actually be the key to success," 20 Dec. 2019 Source: the company’s website On the other side of the business, publishers make ad space from their sites available on ad marketplaces through ad servers—a category where Google has at least 70% market share, according to industry sources. Patience Haggin, WSJ, "Google’s Ad Dominance Explained in Three Charts," 17 June 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'ad server.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of ad server

1996, in the meaning defined above

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The first known use of ad server was in 1996

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Last Updated

19 Jan 2021

Cite this Entry

“Ad server.” Dictionary, Merriam-Webster, Accessed 19 Jan. 2021.

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