ad server

noun

Definition of ad server

: a Web server that provides advertisements and advertising services to websites In short, ad servers let both advertisers and Web site owners do their jobs, better, faster and cheaper …— Lee Weiner

Examples of ad server in a Sentence

Recent Examples on the Web The lifecycle of an ad trade flows through these three software components— the ad server, the exchanges, and the buying tools—and begins the moment a user visits a webpage. Daniel Tenreiro, National Review, 8 June 2021 The French authority criticized Google for favoring its DoubleClick for Publishers ad server where publishers sell ad space and its AdX or DoubleClick Ad Exchange where publishers sell page impressions to advertisers. Fortune, 7 June 2021 Each exchange then holds an auction, picks a winning bid, and returns it to the ad server. Daniel Tenreiro, National Review, 8 June 2021 When a bid is won, a call is made to the buyers’ ad server to serve the ad into the ad slot. Dr. Augustine Fou, Forbes, 10 May 2021 Fledge is meant to let an advertiser use an ad server to upload its own first-party data, Google said. Alexandra Bruell, WSJ, 16 Mar. 2021 When a user visits a large online publisher’s website or app, the publisher uses an ad server to sell ad space on its pages. Keach Hagey, WSJ, 22 Dec. 2020 When a user visits a large online publisher’s website or app, the publisher uses an ad server to sell ad space on its pages. Keach Hagey, WSJ, 22 Dec. 2020 When a user visits a large online publisher’s website or app, the publisher uses an ad server to sell ad space on its pages. Keach Hagey, WSJ, 22 Dec. 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'ad server.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of ad server

1996, in the meaning defined above

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Time Traveler for ad server

Time Traveler

The first known use of ad server was in 1996

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Dictionary Entries Near ad server

adscriptive

ad server

adsessor

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Statistics for ad server

Cite this Entry

“Ad server.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/ad%20server. Accessed 19 Jan. 2022.

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