ad server

noun

: a Web server that provides advertisements and advertising services to websites
In short, ad servers let both advertisers and Web site owners do their jobs, better, faster and cheaper …Lee Weiner

Examples of ad server in a Sentence

Recent Examples on the Web The ad server identifies when an impression is available for sale, solicits bids and chooses the winning offer. Winston Cho, The Hollywood Reporter, 20 June 2023 DoubleClick now controls over 90 percent of the publisher ad server market, according to the complaint. Winston Cho, The Hollywood Reporter, 20 June 2023 Google has a major presence in every major part of the adtech value chain—its ad-buying tools and publisher ad server (used to manage advertising space on sites and in apps) are dominant in their fields, and Google’s AdX is the biggest ad exchange out there. David Meyer, Fortune, 14 June 2023 Publishers who use Google’s ad server and exchange to sell their ad space are able to plug into the fire hose of demand that comes from Google’s ad-buying tools. Patience Haggin, WSJ, 29 Jan. 2023 This includes its $3.1 billion acquisition in 2008 of DoubleClick, a dominant ad server, and subsequent rollout of technology locking in the split-second bidding process for ads that get served online. Arkansas Online, 25 Jan. 2023 This includes its 2008 acquisition of DoubleClick, a dominant ad server, and subsequent rollout of technology that locks in the split-second bidding process for ads that get served on Web pages. Eric Tucker, Fortune, 24 Jan. 2023 The 139-page lawsuit calls for Google to divest the Google Ad Manager suite, including both Google’s publisher ad server, Doubleclick for Publishers, and Google’s ad exchange, AdX. II. Casey Newton, The Verge, 25 Jan. 2023 Notably, Google made its Google Ads’ demands available only to publishers through its publisher ad server. Winston Cho, The Hollywood Reporter, 24 Jan. 2023

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'ad server.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1996, in the meaning defined above

Time Traveler
The first known use of ad server was in 1996

Dictionary Entries Near ad server

Cite this Entry

“Ad server.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/ad%20server. Accessed 25 May. 2024.

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