ad server


Definition of ad server

: a Web server that provides advertisements and advertising services to websites In short, ad servers let both advertisers and Web site owners do their jobs, better, faster and cheaper …— Lee Weiner

Examples of ad server in a Sentence

Recent Examples on the Web Source: the company’s website On the other side of the business, publishers make ad space from their sites available on ad marketplaces through ad servers—a category where Google has at least 70% market share, according to industry sources. Patience Haggin, WSJ, "Google’s Ad Dominance Explained in Three Charts," 17 June 2019 Take, for example, the process Google uses for its ad server. Peter Bright, Ars Technica, "Microsoft’s problem isn’t how often it updates Windows—it’s how it develops it," 20 Oct. 2018 As another example, an advertiser or ad server may also be able to collect your device’s unique identifier in the course of serving an ad. Sunset, "Sunset Privacy Policy," 22 Jan. 2018 For more information about our third-party ad server, or to learn your choices about not having this non-personal information used to target ads to you, please click here. Sunset, "Sunset Privacy Policy," 22 Jan. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'ad server.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of ad server

1996, in the meaning defined above

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Time Traveler for ad server

Time Traveler

The first known use of ad server was in 1996

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Cite this Entry

“Ad server.” The Dictionary, Merriam-Webster Inc., Accessed 8 December 2019.

Comments on ad server

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to constrict the range or activity of

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