private label

noun

: a label associated with a specific chain store

also : a brand or product having a private label

—usually hyphenated when used attributively

private-label clothes

Examples of private label in a Sentence

Recent Examples on the Web

Adeela Hussain Johnson, as a co-founder, and used Brice’s connections making private label makeup bags and other accessories to get a line of duffles, backpacks, passport holders and other travel essentials into production. —Natalie Jarvey, Fortune, 1 Sep. 2025

After starting a distillery just four years ago, Jackson Purchase Distillery is launching its first private label bourbon. —Olivia Evans, The Courier-Journal, 22 Aug. 2025

If suppliers don't play ball, Costco can choose to put more of its private label Kirkland Signature brand on its shelves instead. —Paulina Likos, CNBC, 19 Aug. 2025

Larger retailers have responded to consumer price sensitivity by aggressively expanding private label options, with Costco leading the charge through its Kirkland Signature brand strategy. —Shelley E. Kohan, Forbes.com, 15 Aug. 2025

Word History

First Known Use

1950, in the meaning defined above

Rhymes for private label

• imperturbable
• interpretable
• unwarrantable
• able
• chaebol
• fable
• sable
• stabile
• stable
• table
• allocable
• educable