prime time
noun
1
: the time period when the television or radio audience is the largest
also
: television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
Examples of prime time in a Sentence
The program is being shown during prime time.
He's the best actor in prime time.
Recent Examples on the Web
But renewable technology, coupled with electrification, is ready for prime time and has now commandeered a starring role.
—
Kathleen Biggins, Sun Sentinel, 26 May 2026
Memorial Day is a prime time for deep discounts on appliances, mattresses, outdoor furniture and summer apparel.
—Jessica Moore, USA Today, 24 May 2026
However, hurricane season is prime time for the weather hype machine.
—Marshall Shepherd, Forbes.com, 24 May 2026
There were so many vendors that some of them are tucked away in alleys, which were basically shoulder-to-shoulder during the prime time of the market.
—Kansas City Star, 19 May 2026
See All Example Sentences for prime time
Examples are automatically compiled from online sources to
show current usage.
Read More
Opinions expressed in the examples do not represent those of Merriam-Webster or its editors.
Send us feedback.
Kathleen Biggins, Sun Sentinel, 26 May 2026
Memorial Day is a prime time for deep discounts on appliances, mattresses, outdoor furniture and summer apparel.
—Jessica Moore, USA Today, 24 May 2026
However, hurricane season is prime time for the weather hype machine.
—Marshall Shepherd, Forbes.com, 24 May 2026
There were so many vendors that some of them are tucked away in alleys, which were basically shoulder-to-shoulder during the prime time of the market.
—Kansas City Star, 19 May 2026
See All Example Sentences for prime time
Cite this Entry
“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 1 Jun. 2026.
Copy CitationLove words? Need even more definitions?
Merriam-Webster unabridged
