merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

The president’s portfolio is also raking in cash in large part thanks to merchandising. — Eleanor Pringle, Fortune, 1 July 2026

Product data, creative pipelines and creator briefs need to move at the speed of the feed, not the speed of a quarterly merchandising cycle. — Faustino Júnior, Forbes.com, 2 July 2026

In addition to Full House, the twins created a billion-dollar media and merchandising empire. — Britt Hayes, Entertainment Weekly, 30 June 2026

Operating its own beauty destination also gives Target full control over product selection, merchandising and the customer experience rather than sharing the space with another retailer. — Anthony Thompson, USA Today, 30 June 2026

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• agonising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing