merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Consistency, in both innovation and quality, is the best service a denim mill can offer to brands during this period, said Christian Recca, Pioneer Denim’s head of marketing and merchandising. —Angela Velasquez, Sourcing Journal, 13 Oct. 2025

Sheridan served as chief merchandising officer at Anthropologie Home & Beauty from 2020 to 2023 and then joined The Children’s Place in the same role for a year. —Jean E. Palmieri, Footwear News, 13 Oct. 2025

Netflix’s bi-annual ‘data dumps’ are now bedecked with children’s TV shows, merchandising opportunities are greater than ever thanks to streaming and platforms like YouTube can create global behemoths at an astonishing rate. —Max Goldbart, Deadline, 12 Oct. 2025

Brodsky began a four-year stint at Lorne Michaels’ Broadway Video in 1992 and directed worldwide marketing and merchandising for properties including Saturday Night Live, The Coneheads, Wayne’s World and Lassie. —Mike Barnes, HollywoodReporter, 9 Oct. 2025

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising