merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

For the World Cup, merchandising started at the 1966 tournament hosted in England. —Caoimhe O'Neill, New York Times, 14 June 2026

Adidas has prominently featured Yamal in Spain’s World Cup campaigns and merchandising efforts, reflecting his growing status as the face of a new generation. —Clemente Lisi, Forbes.com, 13 June 2026

Among the metrics the league monitors, says Flatow, are fan reaction and merchandising sales by retail partners. —Brian Steinberg, Variety, 10 June 2026

Has Coppel done any testing on the use of predictive AI for product development and merchandising? —Vicki M. Young, Footwear News, 10 June 2026

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• agonising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing