merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Crafting an appealing in-store experience requires merchandising and presentation prowess. —Phil Wahba, Fortune, 29 Jan. 2026

Monica Betancur, marketing, merchandising and product manager at Kaltex, noted that fabrics don’t need to be expensive, but the characteristics that matter are differentiation and touch. —Sarah Jones, Sourcing Journal, 28 Jan. 2026

Baker and Prevedello’s appointments are the latest additions to Arc’teryx’s management team, following Matt Bolte as chief merchandising officer, Marissa Pardini as general manager of Veilance and Ben Stubbington as creative director of Verilance. —Jean E. Palmieri, Footwear News, 27 Jan. 2026

Part of that shift included the decision to combine Signet’s digital and IT functions, bringing together customer-facing platforms and the core IT systems that support stores, merchandising and operations. —Steven Norton, Forbes.com, 26 Jan. 2026

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing
• centralising