merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Anu Narayanan has been promoted to global president, Anthropologie women’s, home and retail, expanding her leadership across global merchandising and retail stores for Anthropologie. —Lisa Lockwood, Footwear News, 15 May 2026

What shoppers can expect Daily Shop stores are built around streamlined layouts and merchandising strategies intended to make trips faster and more intuitive, the company noted. —Anthony Thompson, USA Today, 14 May 2026

There’s a parade of VHS covers, marketing materials, merchandising tie-ins, declining box office reports, and inevitably, a flurry of blogs both detailing the series’ homophobia and transphobia, and attempting to reclaim it. —Jessica Kiang, Variety, 13 May 2026

Throughout the 1970s and 1980s, Burlington opened up 29 more stores and expanded its merchandising. —Emma Hall, Sacbee.com, 13 May 2026

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• agonising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing