merchandising

noun

mer·​chan·​dis·​ing ˈmər-chən-ˌdī-ziŋ 

variants or less commonly merchandizing

: sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling

Examples of merchandising in a Sentence

She is the company's director of merchandising.

The film made a lot of money thanks to strong merchandising.

Most of the movie's earnings came from merchandising and not ticket sales.

Recent Examples on the Web

Howat has been with Charles Tyrwhitt for more than a decade, having joined the business in 2013 as head of merchandising. —Samantha Conti, Footwear News, 4 June 2026

The aim is to build the show into a franchise including merchandising, toys and publishing. —Andreas Wiseman, Deadline, 2 June 2026

When George Lucas started pitching the merchandising rights for the movie, the management at Mattel (the toy giants then best known as the home of Barbie and Hot Wheels cars) decided to pass on the opportunity to make action figures. —Richard Edwards, Space.com, 1 June 2026

Strong storytelling about a legendary life also energizes all manner of licensing and merchandising programs. —Cynthia Littleton, Variety, 1 June 2026

Word History

First Known Use

1917, in the meaning defined above

Rhymes for merchandising

• advertising
• agonising
• amortizing
• analyzing
• anodizing
• appetizing
• atomizing
• authorising
• authorizing
• carbonizing
• carburizing
• catalyzing