diversify

verb

di·​ver·​si·​fy də-ˈvər-sə-ˌfī 

dī-

diversified; diversifying

transitive verb

1

: to make diverse or composed of unlike elements : give variety to

diversify a course of study

2

: to balance (an investment portfolio) defensively by dividing funds among securities (see security sense 3) of different industries or of different classes

diversify your investments

3

: to increase the variety of the products of

diversify the company

intransitive verb

1

: to produce variety

encouraging farmers to diversify

2

: to engage in varied operations

diversifying into online services

diversifier

də-ˈvər-sə-ˌfī(-ə)r 

dī-

noun

Examples of diversify in a Sentence

The country is diversifying its energy sources.

farmers who want to diversify their crops

The new CEO's chief aim is to diversify the company.

The company needs to diversify.

Many publishing companies have diversified into online services.

Recent Examples on the Web

While oil continues to drive Saudi Arabia's economy, the kingdom is now expanding into areas such as artificial intelligence, tourism and sports to diversify its growth avenues. —Lim Hui Jie, CNBC, 28 Oct. 2025

Those deals allow Fanatics to diversify its product—particularly in higher-end gear that its own eponymous brand doesn’t typically sell—and flex its wide distribution network. —Eben Novy-Williams, Sportico.com, 27 Oct. 2025

Saudi Arabia, which was virtually shut off from foreign leisure travelers until the introduction of tourist visas in 2019, has made tourism a key part of its efforts to diversify the economy. —Matthew Martin, semafor.com, 27 Oct. 2025

In an era when multinationals are diversifying away from single-market dependencies, Minister Al-Falih’s remarks made clear that Riyadh wants to anchor that shift — offering predictability, efficiency, and partnership in a volatile world. —Dave Smith, Fortune, 26 Oct. 2025

Word History

Etymology

Middle English dyversefyen "to change, vary," borrowed from Anglo-French & Medieval Latin; Anglo-French diversefier, diversifier "to change, vary, be variable, be different," borrowed from Medieval Latin dīversificāre "to differentiate, differ, disagree, be at variance," verbal derivative of Late Latin dīversificus "varied," from Latin dīversus "turned in different directions, differing" + -i- -i- + -ficus -fic — more at diverse

First Known Use

15th century, in the meaning defined at transitive sense 1

Rhymes for diversify

• acidify
• alveoli
• areolae
• demystify
• detoxify
• disqualify
• electrify
• exemplify
• fasciculi
• identify
• indemnify
• intensify

Kids Definition

diversify

verb

di·​ver·​si·​fy də-ˈvər-sə-ˌfī 

dī-

diversified; diversifying

1

: to make diverse : give variety to

2

: to increase the variety of products of

diversify a business

diversification

-ˌvər-sə-fə-ˈkā-shən 

noun