cross-sell

verb

ˈkrȯs-ˈsel 

cross-sold ˈkrȯs-ˈsōld  ; cross-selling; cross-sells

transitive verb

: to sell or promote (a different or related product or service) to an existing customer

In addition, banks, brokers, and insurance companies now cross-sell each other's traditional products.

—Bill Stoneman

… increasing its revenue from high-margin services by cross-selling financing and fleet management and equipment.

—Claudia H. Deutsch

cross-selling noun

A big no-no is cross-selling, e.g., trying to persuade a senior to get a reverse mortgage and use the funds to buy an annuity or other financial product.

—Cybele Weisser

Examples of cross-sell in a Sentence

Recent Examples on the Web

Well-poised for the World Cup Macquarie expects the World Cup to produce a roughly 2% to 5% boost to 2027 operator EBITDA, with the biggest benefits going to companies with large soccer audiences, international exposure and the ability to cross-sell bettors into higher-margin products. —Contessa Brewer, CNBC, 10 June 2026

Education alone may be insufficient for a successful cross-selling operation. —Marty Dauer, Forbes.com, 26 May 2026

The hotel benefits could be a boon for the company’s Uber One subscription program, which has more than 46 million members globally and is one of the company’s main avenues for cross-selling its services. —Bloomberg, Mercury News, 29 Apr. 2026

And modern sports books try their best to cross-sell people into the casino. —Torie Bosch, STAT, 11 Apr. 2026

At the same time, Upgrade has also found a cheap way to grow by cross-selling customers on its other services. —Jeff John Roberts, Fortune, 16 Oct. 2025

Word History

First Known Use

1971, in the meaning defined above

Rhymes for cross-sell

• barbell
• bedwell
• befell
• bluebell
• bombshell
• bridewell
• capelle
• cartel
• carvel
• clamshell
• cogswell
• compel