co-brand
verb
co-branded; co-branding; co-brands
: to market or issue (something, such as a credit card) in conjunction with another company so that the product bears the name of both
Examples of co-brand in a Sentence
Recent Examples on the Web
Bastian relates that Delta collected $9 billion, more than four times the number in 2014, and though Amex doesn’t break out its revenues from the co-brand, the Delta experience suggests it’s scored a moonshot.
—
Shawn Tully, Fortune, 6 May 2026
Other broadcast networks such as CBS and FOX showcase college sports, but ESPN is co-branded through the creation of conference platforms including the Longhorn Network, SEC Network, and ACC Network that devote around-the-clock and exclusive coverage to these power conferences and schools.
—Encyclopedia Britannica, 27 Apr. 2026
The style keeps the signature Clarks fobs, which are co-branded this time and hang from a silver ball chain.
—Stephen Garner, Footwear News, 21 Jan. 2026
Delta has a major partnership with American Express, and its co-brand credit card brings in billions of dollars in revenue for Delta.
—Ken Sweet, Los Angeles Times, 14 Jan. 2026
According to statistics from YiCai, the Zootopia franchise has co-branded with over 70 Chinese brands – especially in the trendy collectibles market – including Pop Mart, whose Labubu dolls gained global popularity earlier this year.
—Joyce Jiang, CNN Money, 16 Dec. 2025
The collaboration with On is made up of two co-branded On Cloud 6 shoes, a long-sleeve tee, a cap, socks, and a beautiful photo book.
—Will Porter, Outside, 15 Nov. 2025
The Knit & Sew Shop will be co-branded with the Joann name, which Michaels bought in June, and will feature some of the defunct chain’s private-label brands, including Big Twist yarn.
—Bay Area News Group, Mercury News, 24 Sep. 2025
The Summit premium card was built to compete with leading issuer ecosystems (Amex, Chase, Capital One), not only other airline co-brands; early adoption beat expectations.
—Jeff Fromm, Forbes.com, 11 Sep. 2025
Examples are automatically compiled from online sources to
show current usage.
Read More
Opinions expressed in the examples do not represent those of Merriam-Webster or its editors.
Send us feedback.
Shawn Tully, Fortune, 6 May 2026
Other broadcast networks such as CBS and FOX showcase college sports, but ESPN is co-branded through the creation of conference platforms including the Longhorn Network, SEC Network, and ACC Network that devote around-the-clock and exclusive coverage to these power conferences and schools.
—Encyclopedia Britannica, 27 Apr. 2026
The style keeps the signature Clarks fobs, which are co-branded this time and hang from a silver ball chain.
—Stephen Garner, Footwear News, 21 Jan. 2026
Delta has a major partnership with American Express, and its co-brand credit card brings in billions of dollars in revenue for Delta.
—Ken Sweet, Los Angeles Times, 14 Jan. 2026
According to statistics from YiCai, the Zootopia franchise has co-branded with over 70 Chinese brands – especially in the trendy collectibles market – including Pop Mart, whose Labubu dolls gained global popularity earlier this year.
—Joyce Jiang, CNN Money, 16 Dec. 2025
The collaboration with On is made up of two co-branded On Cloud 6 shoes, a long-sleeve tee, a cap, socks, and a beautiful photo book.
—Will Porter, Outside, 15 Nov. 2025
The Knit & Sew Shop will be co-branded with the Joann name, which Michaels bought in June, and will feature some of the defunct chain’s private-label brands, including Big Twist yarn.
—Bay Area News Group, Mercury News, 24 Sep. 2025
The Summit premium card was built to compete with leading issuer ecosystems (Amex, Chase, Capital One), not only other airline co-brands; early adoption beat expectations.
—Jeff Fromm, Forbes.com, 11 Sep. 2025
Cite this Entry
“Co-brand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/co-brand. Accessed 10 May. 2026.
Copy CitationLove words? Need even more definitions?
Merriam-Webster unabridged
