Babbitt

The values, attitudes, and mores associated with the American middle class in the 1920s can be summed up in the word Babbitry. It derives from the protagonist of Babbitt, a satirical novel by Sinclair Lewis published in 1922. George F. Babbitt epitomizes the unimaginative and self-important businessmen that Lewis found typical of the provincial cities and towns of America. Despite his evident prosperity and status, he remains vaguely dissatisfied with life and makes tentative attempts at rebellion; however, in the end, he finds his need for social acceptance greater than his desire for escape.

He was a prosperous real-estate broker, a pillar of his Midwestern community, and a believer in success for its own sake. George F. Babbitt was his name and complacent American middle-class values were his game. He was created by Sinclair Lewis in the satirical 1922 novel Babbitt, and the fictional protagonist's name quickly became a synonym for one who adheres to a conformist, materialistic, unimaginative way of life.