1
as in to coax
to get (someone) to do something by gentle urging, special attention, or flattery
she cunningly soft-soaped her parents into letting her go on the trip
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2
as in to honey
to praise too much
shrewd voters who know when a politician is trying to soft-soap them
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as in butter
excessive praise
a salesman who knows the value of soft soap in making a sale
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Merriam-Webster unabridged
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