semantics
noun
                                                                                                                            
                                                            se·man·tics
                    
                                                                                                              
                                                                                                                                  si-ˈman-tiks 
                                                      
                                                          
            
            
               plural in form but singular or plural in construction             
        
    1
                    
                                          
              
          
                                                      : the study of meanings:                                      
                
                    
        a
    
          
                                          
              
          
                                                      : the historical and psychological study and the classification of changes in the signification of words or forms viewed as factors in linguistic development                                      
                
                    
        b(1)
    
                
        (2)
    
          
                                          
              
          
                                                      : a branch of semiotics dealing with the relations between signs and what they refer to and including theories of denotation, extension, naming, and truth                                      
                
                    
3
                    
        a
    
          
                                          
              
          
                                                      : the meaning or relationship of meanings of a sign or set of signs                                      
                
                                
            especially                
          
                                                      : connotative meaning                                      
            
            
        b
    
          
                                          
              
          
                                                      : the language used (as in advertising or political propaganda) to achieve a desired effect on an audience especially through the use of words with novel or dual meanings                                      
                
                    
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  Merriam-Webster unabridged




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