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semantics
1: the study of meanings: a: the historical and psychological study and the classification of changes in the signification of words or forms viewed as factors in linguistic development b (1): semiotic (2): a branch of semiotic dealing with the relations between signs and what they refer to and including theories of denotation, extension, naming, and truth 2: general semantics3 a: the meaning or relationship of meanings of a sign or set of signs; especially : connotative meaning b: the language used (as in advertising or political propaganda) to achieve a desired effect on an audience especially through the use of words with novel or dual meanings
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