advance, promote, forward, further mean to help (someone or something) to move ahead. advance stresses effective assisting in hastening a process or bringing about a desired end <advance the cause of peace>. promote suggests an encouraging or fostering and may denote an increase in status or rank <a campaign to promote better health>. forward implies an impetus forcing something ahead <a wage increase would forward productivity>. further suggests a removing of obstacles in the way of a desired advance <used the marriage to further his career>.