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loss leader

noun

Simple Definition of loss leader

  • business : a product that is sold for less than it is worth in order to attract customers

Source: Merriam-Webster's Learner's Dictionary

Full Definition of loss leader

  1. :  something (as merchandise) sold at a loss in order to draw customers

loss–leader adjective

1917

First Known Use of loss leader

1917


Law Dictionary

loss leader

noun loss lead·er

Legal Definition of loss leader

  1. :  something (as merchandise) sold at a loss in order to draw customers

loss–leader adjective



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