loss leader


business : a product that is sold for less than it is worth in order to attract customers

Full Definition of LOSS LEADER

:  something (as merchandise) sold at a loss in order to draw customers
loss–leader adjective

First Known Use of LOSS LEADER



Next Word in the Dictionary: losslessPrevious Word in the Dictionary: loss factorAll Words Near: loss leader
July 29, 2015
indomitable Hear it
incapable of being subdued or conquered
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