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loss leader


loss leader

noun

Definition of LOSS LEADER

: something (as merchandise) sold at a loss in order to draw customers
— loss–leader adjective
See loss leader defined for English-language learners »

First Known Use of LOSS LEADER

1917

Rhymes with LOSS LEADER

bandleader, cheerleader, conceder, floor leader, impeder, lay reader, lip-reader, mind reader, misleader, newsreader, nonreader, proofreader, repleader, ringleader, seceder, self-feeder, sight reader, stampeder, stockbreeder, succeeder

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