ensure

en·sure

verb \in-ˈshu̇r\

en·sureden·sur·ing

Definition of ENSURE

transitive verb

: to make sure, certain, or safe : guarantee

Examples of ENSURE

1. They took steps to ensure the safety of the passengers.
2. <regulations that ensure the wholesomeness of our food>
3. A combination of … personal courage, dashing leadership from the front, willingness to share the toughest rigours suffered by the ordinary soldiers, and a liberal dose of sheer good fortune ensured his stature as a great general. —Paul Cartledge, History Today, July 2004
4. Indeed, even though she's been off the mainstream radar for more than a decade, her passionate love for and commitment to rock & roll have ensured that she's managed to make a steady living. —Tom Sinclair, Entertainment Weekly, 24 Nov. 2000
5. At 20, [Kobe] Bryant is already living the modern American dream, a $70 million man on the NBA's glamour team in the nation's starriest city. His acrobatic moves make him the envy of teenage boys and his good looks and megawatt smile a heartthrob for teenage girls, ensuring his status as one of the NBA's premier pitchmen … —Allison Samuels et al., Newsweek, 31 May 1999

Origin of ENSURE

Middle English, from Anglo-French ensurer, alteration of assurer — more at assure

First Known Use: 1660

Related to ENSURE

Synonyms: assure, cinch, guarantee, guaranty, ice, insure, secure

Related Words: attest, certify, vouch, warrant, witness; pledge, promise, swear

Near Antonyms: enfeeble, undermine, weaken

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Synonym Discussion of ENSURE

ensure, insure, assure, secure mean to make a thing or person sure. ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee <the government has ensured the safety of the refugees>, while insure sometimes stresses the taking of necessary measures beforehand <careful planning should insure the success of the party>, and assure distinctively implies the removal of doubt and suspense from a person's mind <I assure you that no harm will be done>. secure implies action taken to guard against attack or loss <sent reinforcements to secure their position>.

Rhymes with ENSURE

abjure, adjure, Adour, allure, amour, Ashur, assure, brochure, ceinture, cocksure, coiffure, conjure, contour, couture, demure, detour, dirt-poor, endure, faubourg, for sure, Fraktur, grandeur, gravure, guipure, hachure, immure, impure, insure, inure, kultur, land-poor, langur, ligure, manure, mature, mohur, obscure, parure, perdure, procure, rondure, secure, siddur, tambour, tandoor, tenure, Uighur, unmoor, velour, velure