adjective \ə-ˈsər-tiv, a-\

: confident in behavior or style

Full Definition of ASSERTIVE

:  disposed to or characterized by bold or confident statements and behavior <an assertive leader>
:  having a strong or distinctive flavor or aroma <assertive wines>
as·ser·tive·ly adverb
as·ser·tive·ness noun

Examples of ASSERTIVE

  1. Their daughter is an assertive little girl.
  2. If you want people to listen to your opinions, you'll need to learn to be more assertive.
  3. When my mother brought my baby sister home on the train from the Chicago adoption agency, she had hired a woman from the South named Arizona, much younger than Hope, vigorous, boisterous, taller, darker, and less acclimated to the behavior expected of servants in an upscale Wasp suburb up North. She was a blithe spirit, as I remember her, assertive, gleeful, expansive, loud and goofy with me when, to tease her, I'd pull on the bow of her apron strings … —Edward Hoagland, Harper's, July 2004


(see assert)
First Known Use: circa 1619


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