niche

1 of 2

noun

ˈnich 

also

ˈnēsh 

or

ˈnish 

1

a

: a recess in a wall especially for a statue

To the side, a wall niche creates the perfect alcove for a bar area.

—Ella Field

b

: something (such as a sheltered or private space) that resembles a recess in a wall

The prayer niche inside … faces east …

—Rick Steves

2

a

: a place, employment, status, or activity for which a person or thing is best fitted

She finally found her niche as a teacher.

The key is not to pick a niche too quickly after college.

—Jeffrey J. Selingo

—often used before another noun

niche interests/hobbies

b

: a habitat supplying the factors necessary for the existence of an organism or species

… some twelve million to nine million years ago, the open savannas were appearing. Into this niche moves one of the large apes.

—Pamela Weintraub

c

: the ecological role of an organism in a community especially in regard to food consumption

Most are necrophagous—eaters of dead bodies—a common niche in lightless, deep antarctic waters …

—David G. Campbell

d

: a specialized market

a profitable niche

Smart clocks and sunrise alarms are a growing niche in the sleep market.

—Lindsey Vickers

—often used before another noun

My intention has been to change the myth that Black hair care is a niche market.

—Tracee Ellis Ross, quoted in Travel & Leisure

Illustration of niche

• niche 1a

niche

2 of 2

verb

niched; niching

transitive verb

: to place in or as if in a niche (see niche entry 1)

Did you know?

How do you pronounce niche? Is it \NEESH\ or \NICH\?

There is a debate about how you are supposed to pronounce niche. There are two common pronunciation variants, both of which are currently considered correct: \NEESH\ (rhymes with sheesh) and \NICH\ (rhymes with pitch). \NICH\ is the more common one and the older of the two pronunciations. It is the only pronunciation given for the word in all English dictionaries until the 20th century, when \NEESH\ was first listed as a pronunciation variant in Daniel Jones's English Pronouncing Dictionary (1917). \NEESH\ wasn’t listed as a pronunciation in our dictionaries until our 1961 Webster’s Third New International Dictionary, Unabridged, and it wasn’t entered into our smaller Merriam-Webster’s Collegiate Dictionary until 1993. Even then, it was marked in the Collegiate as a pronunciation that was in educated use but not considered acceptable until 2003.

All this is to say that the historical pronunciation has been \NICH\, and that \NEESH\ is a relative newcomer that came about likely under influence from French pronunciation conventions. At this point in time in the U.S., \NICH\ is still the more common pronunciation, but \NEESH\ is gaining ground. Our evidence suggests that in British English, \NEESH\ is now the more common pronunciation.

Synonyms of niche

Noun

• alcove

Examples of niche in a Sentence

Noun

To succeed in this new world, you have to sell yourself. You go to a brand-name college, not to imbibe the wisdom of its professors, but to make impressions and connections. You pick a niche that can bring attention to yourself and then develop your personal public relations efforts to let the world know who you are. —Alan Wolfe, New York Times Book Review, 7 Jan. 2001

The ivory-billed woodpecker, wan ghost of southern woodlands, may actually be flying forth from its niche in extinction. —Frank Graham, Jr., Audubon, May/June 2000

Creatures in the genus Rickettsia occupy a niche between bacteria and viruses. They carry much of their own cellular equipment and are vulnerable to antibiotics, but like viruses they need to invade living cells in order to grow. —Wayne Biddle, A Field Guide to Germs, 1995

No, a safe and humble backbencher's niche in the Senate was the inheritance of a Julius these days. —Colleen McCullough, The First Man in Rome, 1990

A dozen or so fey young monks in saffron robes and shaven heads wafted from quiet niche to niche begging alms and looking very flesh-bound to my jaded eyes. —Arthur Miller, Timebends, 1987

I found a niche for myself after high school.

She finally found her niche as a teacher.

the species that fill an environmental niche

Verb

The most moving of all the museums in Russia, right now, is also the smallest and the most unlikely. Niched with no fuss whatever in what was a communal apartment high in the annex of the former Sheremetyev Palace in St. Petersburg, it is devoted to a great Russian poet, Anna Akhmatova (1889-1966). —John Russell, New York Times Book Review, 1 Jan. 1995

Recent Examples on the Web

Noun

November 27, 2025 Gorpcore was once a niche subculture for climbers, hikers and weekend campers, but has since become one of fashion’s most influential aesthetics. —Amy Francombe, Vogue, 27 Nov. 2025

Once a niche reserved for beauty obsessives, Korean cosmetics — known as K-beauty — are breaking fully into the American mainstream, fueled by TikTok virality, younger and more diverse shoppers, and aggressive expansion from retailers such as Ulta, Sephora, Walmart and Costco. —Luke Fountain, CNBC, 27 Nov. 2025

Food blog traffic can vary wildly by niche, platform, audience and even season. —Davey Alba, Fortune, 26 Nov. 2025

For niche roles, still run a national search, but start where the odds of success are highest, with business school talent that already understands this market and plans to stay. —Will Lu, San Diego Union-Tribune, 26 Nov. 2025

Word History

Etymology

Noun and Verb

French, from Middle French, from nicher to nest, from Vulgar Latin *nidicare, from Latin nidus nest — more at nest

First Known Use

Noun

1610, in the meaning defined at sense 1a

Verb

1682, in the meaning defined above

Phrases Containing niche

• fill a niche
• sub-niche

Rhymes for niche

• bitch
• ditch
• fiche
• glitch
• hitch
• ich
• itch
• kitsch
• lich
• mitch
• pitch
• snitch

Kids Definition

niche

noun

ˈnich

1

: a hollowed-out place in a wall especially for a statue

2

: a place, use, or work for which a person is best fitted

finally found her niche

3

a

: a habitat that contains the things necessary for a particular plant or animal to live

b

: the part that a particular living thing plays in an ecological community

Medical Definition

niche

noun

ˈnich sometimes ˈnish or ˈnēsh

: crater

typical niche formation resulting from an ulcer