Synonyms of patronage

patronage

noun

ˈpa-trə-nij 

1

as in sponsorship

the financial support and general guidance for an undertaking

a symphony orchestra that had long relied upon the patronage of the city's moneyed old guard

Synonyms & Similar Words

• sponsorship
• funding
• backing
• subsidy
• aegis
• auspice
• assistance
• financing
• encouragement
• endowment
• bankrolling
• fosterage
• aid
• help

2

as in business

transactions or economic support provided by customers

he refuses to give his patronage to any corporation that is not socially conscious

Synonyms & Similar Words

• business
• custom
• traffic
• trade
• merchandising
• marketplace
• dealings
• affairs
• free trade
• retailing
• horse-trading
• wholesaling

Example Sentences

Recent Examples of patronage

In January 2012, less than a year after her wedding to Prince William, Kate selected Action on Addiction as one of her first four royal patronages, signaling an early focus on the challenges faced by individuals and families living with addiction. — Paloma Chavez, PEOPLE, 24 Sep. 2026

Financial patronage often follows perceived ideological alignment. — Colleen Dulle, Harpers Magazine, 22 Sep. 2026

Today, success is increasingly measured by solidarity, mentorship, and collective resilience; supporting the next generation is no longer mere patronage, but a vital investment in cultural and economic survival. — Martino Carrera, Footwear News, 21 Sep. 2026

There are already signs that Yavarhoussen’s collecting and patronage has had an impact beyond Madagascar. — Gameli Hamelo, ARTnews.com, 28 Aug. 2026