patronage
patronage
nounDefinition of PATRONAGE
1
the financial support and general guidance for an undertaking <a symphony orchestra that had long relied upon the patronage of the city's moneyed old guard>
Related Words bankrolling, endowment, financing, funding, subsidy; encouragement, fosterage; aid, assistance, help
2
transactions or economic support provided by customers <he refuses to give his patronage to any corporation that is not socially conscious>
Related Words marketplace, trade, traffic; free trade; affairs, dealings, horse-trading; merchandising, retailing, wholesaling
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