patronage

patronage

noun

Definition of PATRONAGE

1

the financial support and general guidance for an undertaking <a symphony orchestra that had long relied upon the patronage of the city's moneyed old guard>

Synonyms aegis (also egis), backing, patronage, sponsorship

Related Words bankrolling, endowment, financing, funding, subsidy; encouragement, fosterage; aid, assistance, help

2

transactions or economic support provided by customers <he refuses to give his patronage to any corporation that is not socially conscious>

Synonyms custom, patronage

Related Words marketplace, trade, traffic; free trade; affairs, dealings, horse-trading; merchandising, retailing, wholesaling