brain wave
noun
            
               plural brain waves            
        
    1
                    
        a
    
          
                                          
              
          
                                                      : rhythmic fluctuations of voltage between parts of the brain resulting in the flow of an electric current                                      
                
                    
        b
    
          
                                          
              
          
                                                      : a current produced by brain waves                                      
                
                    
2
                    
                                          
              
          
                                                      : a flash of inspiration : brainstorm sense 1a                                      
              
                             
We invited the Hill Holliday ad agency in Boston to collaborate on our cover shoot, and its creative director, Lance Jensen, had a brain wave: wouldn't it be eye-catching for our pages to reflect not just the editorial look of the '60s but also the advertising idiom of the time?— Tina Brown
Tina Brown
                         
                
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  Merriam-Webster unabridged




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