prime time
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prime time

noun

Definition of PRIME TIME

1
: the time period when the television or radio audience is the largest; also : television shows shown in prime time
2
: the choicest or busiest time
3
: big time 2 <a pitcher not yet ready for prime time>
prime–time adjective

Examples of PRIME TIME

  1. The program is being shown during prime time.
  2. He's the best actor in prime time.

First Known Use of PRIME TIME

1958

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