per·son·al·iza·tion
variants
also British personalisation
ˌpərs(ᵊ)nələ̇ˈzāshən,
ˌpə̄s-,
ˌpəis-,
-ˌlīˈz-
plural -s
1
: the quality or state of being personalized
the personalization of natural forces in myth and religion
2
: the act or process of personalizing
personalization of propaganda
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Merriam-Webster unabridged



