market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web
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Between 2007 and 2025, the percentage of Mormons who reported leaning Republican dropped by 12%, according to an analysis by market research firm YouGov of data collected by the Cooperative Election Study, the largest academic survey focused on American elections. Sarah Cutler, Idaho Statesman, 4 May 2026 Other market research firms often assure users that this data will only be used by the sites’ clients. Kathy Kristof, San Diego Union-Tribune, 4 May 2026 In fact, Americans of all backgrounds are seeking out new global flavors and authentic experiences, according to market research company Datassential. Dee-Ann Durbin, Los Angeles Times, 4 May 2026 In fact, Americans of all backgrounds are seeking out new global flavors and authentic experiences, according to market research company Datassential. ABC News, 2 May 2026 See All Example Sentences for market research

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

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Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 7 May. 2026.

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