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market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Marshal Cohen, chief industry adviser at Circana, a market research firm, visited several malls on New York’s Long Island and New Jersey. Anne D'innocenzio, Fortune, 29 Nov. 2025 And by 2022, 60% of 1,200 Americans surveyed by market research firm Mintel felt comfortable eating out on their own at a casual dining restaurant. Miranda Jeyaretnam, Time, 26 Nov. 2025 This data was originally compiled by market research company IMARC Group. Sofia Celeste, Footwear News, 25 Nov. 2025 YouGov ratings uses an unconventional approach to market research, collecting survey answers on a rolling basis throughout the year, rather than all in one go across a few days. Jack Royston, MSNBC Newsweek, 18 Nov. 2025 See All Example Sentences for market research

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

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Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 3 Dec. 2025.

More from Merriam-Webster on market research

Last Updated: - Updated example sentences
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