market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web
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That kind of calculation requires the real-world market research of trying things in the wild. Adam Hurly, Robb Report, 15 Nov. 2025 According to the market research firm Counterpoint, however, the global market for VR devices fell by 12 percent year over year in 2024—the third year of decline in a row—because of hardware limitations and a lack of compelling use cases. IEEE Spectrum, 13 Nov. 2025 According to the market research firm EchoTik, the TikTok Shop sold $19 billion worth of products globally in the third quarter of this year, from July through September. Andrew Nusca, Fortune, 10 Nov. 2025 The injectable medication from American pharmaceutical company Eli Lilly has become India’s most popular drug by value since being approved in March, with over $11 million in sales in October, pharmaceutical market research firm Pharmarack said Friday. Mithil Aggarwal, NBC news, 8 Nov. 2025 See All Example Sentences for market research

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

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Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 19 Nov. 2025.

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