market research

noun

: research into the size, location, and makeup of a product market

market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web

With shared enthusiasm, the two skipped any sort of market research and began building right away. — Partner Content, Variety, 28 July 2026

Synthetic audiences can now accurately replace traditional market research, while the distribution layer becomes increasingly AI-to-AI, reducing human optimization needs. — Shann Biglione, Forbes.com, 27 July 2026

However, not everyone feels it, said Wes Schroll, founder and chief executive officer of Fetch, which runs an app where consumers can get rewards for uploading receipts and that data is anonymized for brands’ market research. — Alicia Wallace, CNN Money, 25 July 2026

Demand for ground beef is falling as a result, according to market research company NielsenIQ. — ABC News, 25 July 2026

Word History

First Known Use

1920, in the meaning defined above

Rhymes for market research

• birch
• lurch
• perch
• search
• interchurch