market research

noun

: research into the size, location, and makeup of a product market

market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web

Hoffman framed it as the twins sitting on a live market research operation for half a decade. — Kristi Dosh, Forbes.com, 12 Aug. 2026

The new report, from the higher education firm Sallie and the market research company Ipsos, draws from surveys of 1,000 undergraduate students and 1,000 parents, conducted this spring. — Daniel De Visé, USA Today, 12 Aug. 2026

According to container shipping market research firm Alphaliner, the ocean carrier operated 59 ships that could carry as much as 207,000 TEUs at its peak in mid-2025, ranking it as the 13th largest liner operator in the world. — Glenn Taylor, Footwear News, 11 Aug. 2026

Several shopping and e-commerce platforms have implemented AI to aid user experience and market research. — Sarah Glodek, Fortune, 7 Aug. 2026

Word History

First Known Use

1920, in the meaning defined above

Rhymes for market research

• birch
• lurch
• perch
• search
• interchurch