market research

noun

: research into the size, location, and makeup of a product market

market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web

Shipments of smart glasses grew by 212% year-over-year in the first half of 2026, according to market research firm Counterpoint Research. — Sophie Tanno, CNN Money, 22 Sep. 2026

Worldwide, market research estimates approximately 560 million smartwatch wearers. — Jason Kostrna, The Conversation, 21 Sep. 2026

The global market research company, Circana, has seen consumers gravitate toward accessories that offer self-expression or an emotional connection. — Tatiana Sataua, Fortune, 20 Sep. 2026

Expanding Waymo into a new city takes about six to 12 months, from launching operations to taking customers, according to Sam Abuelsamid, vice president of market research for Telemetry, an agency focused on automotive research. — Charlotte Observer, 19 Sep. 2026

Word History

First Known Use

1920, in the meaning defined above

Rhymes for market research

• birch
• lurch
• perch
• search
• interchurch