market research

noun

: research into the size, location, and makeup of a product market

market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web

When asked about these challenges, Price pointed to the recent growth in the space, with the sector expected to generate $150 billion outside China in 2026, according to market research firm Owl & Co. — Katie Kilkenny, HollywoodReporter, 26 Aug. 2026

The researchers tracked sugary drink purchases made by 15,000 households on SNAP, using data from market research firm Numerator. — Mary Cunningham, CBS News, 25 Aug. 2026

About 30% of Americans participated in Dry January last year, an increase of 36% from the prior year, according to a study from market research company Circana. — Hanna Wickes, Fort Worth Star-Telegram, 24 Aug. 2026

About 30% of Americans participated in Dry January last year, a 36% jump from the prior year, according to market research firm Circana. — Hanna Wickes, Sacbee.com, 24 Aug. 2026

Word History

First Known Use

1920, in the meaning defined above

Rhymes for market research

• birch
• lurch
• perch
• search
• interchurch