market research

noun

: research into the size, location, and makeup of a product market
market researcher noun

Examples of market research in a Sentence

Recent Examples on the Web Differing definitions of free speech In Brazil, Latin America’s largest democracy, internet users spend an average of more than nine hours a day online, according to the market research firm Kepios. Terrence McCoy, Washington Post, 18 Apr. 2024 By Samantha Murphy Kelly | CNN Apple’s smartphone sales tumbled a stunning 10% last quarter, according to market research firm IDC. Cnn.com Wire Service, The Mercury News, 16 Apr. 2024 The least expensive were the Miami Marlins, whose tickets were $69 on average, according to the market research site Statista. Darrell Smith, Sacramento Bee, 5 Apr. 2024 Thailand's market for EVs accounted for just 0.5% of all EV sales globally, but nearly 60% of EV sales in Southeast Asia in 2022, ahead of both Vietnam and Indonesia, according to market research firm Counterpoint Research. Elaine Kurtenbach, Quartz, 26 Mar. 2024 In 2022, restaurants cut back weekly operating hours by 7.5%, or roughly 6.5 hours, compared to 2019, according to market research firm Datassential. Nathaniel Meyersohn, CNN, 6 Apr. 2024 In its own way, despite the stumbles, Tony’s work has helped grow issue awareness in the U.K. on the exploitative ways of the cocoa industry from 10% to 40% in five years, market research firm IPSOS found. Prarthana Prakash, Fortune Europe, 30 Mar. 2024 That was more than new fragrances from Calvin Klein, Vera Wang and Juicy Couture, according to the NPD Group, a market research firm, which reported that Mr. Combs’s cologne outsold every other new fragrance that year. Vanessa Friedman, New York Times, 28 Mar. 2024 To determine its findings, Fortune partnered with market research firm Statista to survey 25,000 companies nationwide. The Enquirer, 27 Mar. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'market research.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1920, in the meaning defined above

Time Traveler
The first known use of market research was in 1920

Dictionary Entries Near market research

Cite this Entry

“Market research.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/market%20research. Accessed 23 Apr. 2024.

More from Merriam-Webster on market research

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!