demand-side
adjective
de·mand-side
di-ˈmand-ˌsīd 
: of, relating to, or being an economic theory that advocates use of government spending and growth in the money supply to stimulate the demand for goods and services and therefore expand economic activity compare supply-side
Examples of demand-side in a Sentence
Recent Examples on the Web
For retailers struggling to grow their high-margin advertising businesses beyond their core supplier base, connecting to demand-side platforms represents a clear path to unlock new revenue streams.
—
Kiri Masters, Forbes.com, 17 June 2025
The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising inventory from Disney+, ESPN and Hulu via Amazon’s demand-side platform, the latest in a series of similar alliances unveiled this week.
—Brian Steinberg, Variety, 17 June 2025
Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side platform (DSP) are being integrated.
—Dade Hayes, Deadline, 16 June 2025
Adopting a demand-side approach offers significant advantages over traditional talent acquisition methods.
—Trevor Higgs, Forbes, 5 Mar. 2025
The site has significant EV charging demands, which have been met through solar and storage assets and managed through our demand-side energy management software platform.
—Frederic Godemel, Forbes.com, 10 June 2025
Many of those pushing for a Google breakup are those who, unsurprisingly, stand to benefit the most: owners of demand-side platforms, ad servers, and supply-side platforms that directly compete with Google's ad tech, or the publishers who feel their revenues have been reduced by unfair ad auctions.
—David Doty, Forbes.com, 22 May 2025
In response to that changing environment, Google is adding generative AI tools to its Display & Video 360 demand-side platform.
—Dade Hayes, Deadline, 5 May 2025
For example, for programmatic campaigns, a hashed personal email is all that is required for use in a demand-side platform.
—Paula Chiocchi, Forbes.com, 29 Apr. 2025
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Kiri Masters, Forbes.com, 17 June 2025
The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising inventory from Disney+, ESPN and Hulu via Amazon’s demand-side platform, the latest in a series of similar alliances unveiled this week.
—Brian Steinberg, Variety, 17 June 2025
Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side platform (DSP) are being integrated.
—Dade Hayes, Deadline, 16 June 2025
Adopting a demand-side approach offers significant advantages over traditional talent acquisition methods.
—Trevor Higgs, Forbes, 5 Mar. 2025
The site has significant EV charging demands, which have been met through solar and storage assets and managed through our demand-side energy management software platform.
—Frederic Godemel, Forbes.com, 10 June 2025
Many of those pushing for a Google breakup are those who, unsurprisingly, stand to benefit the most: owners of demand-side platforms, ad servers, and supply-side platforms that directly compete with Google's ad tech, or the publishers who feel their revenues have been reduced by unfair ad auctions.
—David Doty, Forbes.com, 22 May 2025
In response to that changing environment, Google is adding generative AI tools to its Display & Video 360 demand-side platform.
—Dade Hayes, Deadline, 5 May 2025
For example, for programmatic campaigns, a hashed personal email is all that is required for use in a demand-side platform.
—Paula Chiocchi, Forbes.com, 29 Apr. 2025
Cite this Entry
“Demand-side.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/demand-side. Accessed 6 Jul. 2025.
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