counterprogramming

noun

coun·​ter·​pro·​gram·​ming ˌkau̇n-tər-ˈprō-ˌgra-miŋ 

-grə-

: the scheduling of programs by television networks so as to attract audiences away from simultaneously telecast programs of competitors

Examples of counterprogramming in a Sentence

Recent Examples on the Web

Things were going well for those first few seasons, winning an Emmy for Outstanding Variety, Music or Comedy Series and airing a live episode opposite the Super Bowl in the third season as strategic counterprogramming. —Elliott Smith, Entertainment Weekly, 18 Sep. 2025

That film now boasts a $247 million domestic haul, nothing to thumb your nose at, but nothing compared to the DCU's big Marvel counterprogramming for the summer season, Superman. —Ryan Coleman, EW.com, 17 Aug. 2025

Khan had similar comments about WWE’s counterprogramming during this year’s AEW Double or Nothing press conference. —Alfred Konuwa, Forbes.com, 16 July 2025

The event, first launched in 2015 as a way to hook new Prime members, has pushed other retailers to launch counterprogramming. —Annie Palmer, CNBC, 9 July 2025

Word History

First Known Use

circa 1966, in the meaning defined above

Rhymes for counterprogramming

• multiprogramming
• amang
• cramming
• damming
• damning
• hamming
• jamming
• lambing
• ramming
• slamming
• diagramming
• reprograming