brand

²brand

verb

Definition of BRAND

transitive verb

1

: to mark with a brand

2

: to mark with disapproval : stigmatize <he was branded a coward>

3

: to impress indelibly <brand the lesson on his mind>

— brand·er noun

Examples of BRAND

1. They no longer brand their cattle.
2. <the exact words my father spoke as he left us are branded in my memory>

First Known Use of BRAND

15th century

Related to BRAND

Synonyms: engrave, etch, impress, imprint, infix, ingrain (also engrain)

Related Words: enroot, imbue, implant, inculcate, infuse, instill; fix, set, stamp

Near Antonyms: blot out, erase, expunge, obliterate

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Other Business Terms

amortize, caveat emptor, clearinghouse, divest, due diligence, emolument, green-collar, marque, overhead, perquisite