Main Entry: brain·wash·ing

Pronunciation: \ˈbrān-ˌwȯ-shiŋ, -ˌwä-\

Function: noun

Etymology: translation of Chinese (Beijing) xǐnǎo

Date: 1950

1 : a forcible indoctrination to induce someone to give up basic political, social, or religious beliefs and attitudes and to accept contrasting regimented ideas
2 : persuasion by propaganda or salesmanship

— brain·wash transitive verb

— brainwash noun

— brain·wash·er noun