Test Your Vocabulary

Take Our 10-Question Quiz

Name That Thing

Take our visual vocab quiz

Test Your Knowledge »

True or False?

A quick quiz about stuff worth knowing

Take It Now »

Join Us on FB & Twitter

Get the Word of the Day and More

Facebook | Twitter

bait and switch


bait and switch

noun

Definition of BAIT AND SWITCH

1
: a sales tactic in which a customer is attracted by the advertisement of a low-priced item but is then encouraged to buy a higher-priced one
2
: the ploy of offering a person something desirable to gain favor (as political support) then thwarting expectations with something less desirable

First Known Use of BAIT AND SWITCH

1967

Browse

Next Word in the Dictionary: bait bug
Previous Word in the Dictionary: bait (noun)
All Words Near: bait and switch

Seen & Heard

What made you want to look up bait and switch? Please tell us where you read or heard it (including the quote, if possible).