bait and switch


bait and switch

noun

: a selling method in which a customer is attracted by the advertisement of a low-priced product but then is encouraged to buy a more expensive one

Full Definition of BAIT AND SWITCH

1
:  a sales tactic in which a customer is attracted by the advertisement of a low-priced item but is then encouraged to buy a higher-priced one
2
:  the ploy of offering a person something desirable to gain favor (as political support) then thwarting expectations with something less desirable

First Known Use of BAIT AND SWITCH

1967

Browse

Next Word in the Dictionary: bait bug
Previous Word in the Dictionary: bait (noun)
All Words Near: bait and switch

Seen & Heard

What made you want to look up bait and switch? Please tell us where you read or heard it (including the quote, if possible).

Get Our Free Apps
Voice Search, Favorites,
Word of the Day, and More
Join Us on FB & Twitter
Get the Word of the Day and More