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bait and switch

noun

Simple Definition of bait and switch

  • : a selling method in which a customer is attracted by the advertisement of a low-priced product but then is encouraged to buy a more expensive one

Full Definition of bait and switch

  1. 1 :  a sales tactic in which a customer is attracted by the advertisement of a low-priced item but is then encouraged to buy a higher-priced one

  2. 2 :  the ploy of offering a person something desirable to gain favor (as political support) then thwarting expectations with something less desirable

1967

First Known Use of bait and switch

1967


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