: a display of products placed at the end of an aisle in a store
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But as of late, electrolyte beverages, powders, drops and tablets are cropping up everywhere from grocery-store endcaps to podcast ads, propelling a market that has nearly doubled in size since 2020 to hit about $40 billion in 2025.—Erica Sloan, Washington Post, 21 June 2026 Stevie retreats into the endcap of the aisle, to hide behind chips the size of feed bags, and this is how Stevie is sick in the head.—Carly Tagen-Dye, PEOPLE, 3 June 2026 The Cypher has endcaps made from solid aerospace aluminum to provide improved resonance control and a more durable finish.—Mark Sparrow, Forbes.com, 2 Mar. 2026 To generate bigger baskets and engage shoppers, stores can integrate retail media, offering product suggestions and creating spaces for advertising, such as signage, endcaps or shops-in-shop.—Sarah Jones, Footwear News, 23 Jan. 2026 See All Example Sentences for endcap