How to Use lucrative in a Sentence

lucrative

adjective
  • The business has proved to be highly lucrative.
  • If true, that leaves the lucrative live sports deals to its rivals.
    Emma Roth, The Verge, 11 Dec. 2023
  • Their anger is a small price to pay in the quest for lucrative sponsorship.
    Mary McNamara, Los Angeles Times, 17 Aug. 2023
  • Andy Lee is the king of a lucrative niche in the financial markets.
    Ben Foldy, WSJ, 1 Jan. 2024
  • The issue a lot of the time is just that an all-ages venue isn’t as lucrative an investment as a bar.
    Brendan Menapace, SPIN, 19 June 2023
  • The mega-deal Kendrick scored made for a very lucrative homecoming.
    Brent Lang, Variety, 13 Sep. 2023
  • By then the hosts had moved from PBS to the more lucrative pastures of syndication.
    Chris Vognar, Los Angeles Times, 23 Oct. 2023
  • Over the winter, he was signed by the Dodgers to the most lucrative MLB contract ever awarded to a pitcher.
    Dylan Hernández, Los Angeles Times, 15 Mar. 2024
  • The deal with Roche represents a fast-forward case study of just how lucrative that can be.
    Damian Garde, STAT, 24 Oct. 2023
  • As any innovator knows, getting in at the ground floor is a lucrative place to be.
    Jason Fudin, Forbes, 11 Dec. 2023
  • Both are intrigued by the Morgan home which could prove to be a very lucrative investment.
    Joe Otterson, Variety, 8 Feb. 2024
  • What’s next in the lucrative world of parent influencers?
    Amy Joyce, Washington Post, 23 Oct. 2023
  • But this will be the most lucrative offer and will require a lot of belt tightening at the company.
    Abc News, ABC News, 13 Sep. 2023
  • One of the burgeoning lucrative sectors for Black South Africans lie in wine-making.
    Jasmine Browley, Essence, 15 Dec. 2023
  • Tech jobs, once a fairly safe and lucrative bet, have become more elusive.
    WIRED, 2 Oct. 2023
  • Welcoming Young back on a short-term prove-it deal could benefit the 49ers, but Young may find a more lucrative spot elsewhere.
    Cam Inman, The Mercury News, 8 Mar. 2024
  • Bag fees are lucrative revenue for airlines and a way to save on taxes, airline experts say.
    Nathaniel Meyersohn, CNN, 2 Mar. 2024
  • It has long been known that the Biden family did its most lucrative wheeler-dealing with China.
    The Editors, National Review, 17 May 2023
  • The Trump years may have been very lucrative, both in terms of audience and revenue, for most media companies.
    Alex Shephard, The New Republic, 4 May 2023
  • Depp also has a lucrative brand ambassador deal with Dior.
    Pamela McClintock, The Hollywood Reporter, 12 May 2023
  • The chain is famously lucrative on a square-footage basis, but the stores are often more about building Apple’s brand than selling goods.
    Mark Gurman, Fortune, 1 June 2023
  • Assad may not have found a powerful enough incentive to give up his lucrative drug trade.
    Nadeen Ebrahim, CNN, 29 Sep. 2023
  • But a few months later, when Lisa was on the verge of getting a new, more lucrative job offer, the prospective employer called her with distressing news.
    Elizabeth Koh, BostonGlobe.com, 9 Sep. 2023
  • Trained as a high school English teacher and coach, Scott Bestul left that lucrative field to pursue another—as a full-time freelance writer in 1990.
    Scott Bestul, Field & Stream, 25 May 2023
  • Streaming has proved less lucrative for most studios not named Netflix.
    Jake Coyle, The Christian Science Monitor, 11 Mar. 2024
  • In Saunders' view, a takeover by the investment firms could be lucrative for investors, while boding ill for Macy's future.
    Kate Gibson, CBS News, 11 Dec. 2023
  • In an interview, 49ers President Al Guido credited the success of the team and the stadium in the last decade for fostering the lucrative deal.
    Grace Hase, The Mercury News, 25 Jan. 2024
  • But during emo’s most lucrative years, dodging the emo label wasn’t about being perceived as a punk with an asterisk.
    Chris Richards, Washington Post, 21 Sep. 2023
  • If the Kentucky Derby is considered the most exciting two minutes in sports, this was perhaps the most lucrative 52.48 seconds in sports.
    Joe Drape, New York Times, 4 May 2023
  • The new area also could draw fresh criticism from leaders in Ocean City, who have opposed wind farms that could be visible from the town’s lucrative beaches.
    Christine Condon, Baltimore Sun, 3 Aug. 2023

Some of these examples are programmatically compiled from various online sources to illustrate current usage of the word 'lucrative.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

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