slogan

noun

slo·​gan ˈslō-gən 

1

a

: a war cry especially of a Scottish clan

b

: a word or phrase used to express a characteristic position or stand or a goal to be achieved

2

: a brief attention-getting phrase used in advertising or promotion

Synonyms of slogan

• banner
• motto

Examples of slogan in a Sentence

within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda

Recent Examples on the Web

But the logo featuring the slogan appears to have been removed from the fifth-generation dairy farmer’s website, and fundraising emails reviewed by the Washington Examiner show a new slogan that drops the reference to the president. — Hailey Bullis, The Washington Examiner, 23 Sep. 2026

Many key words from the slogan are coded deep in Xi Jinping Thought, the official political doctrine of China’s ruler. — Afra Wang, New Yorker, 23 Sep. 2026

Pearl warned that many people repeat activist slogans without understanding their historical weight. — Alejandro Avila Outkick, FOXNews.com, 23 Sep. 2026

Clothing with messages is banned in the court room, but a few people mill around with slogan t-shirts and buttons supporting Allen. — Jen Guadarrama, IndyStar, 21 Sep. 2026

Word History

Etymology

alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry

First Known Use

1513, in the meaning defined at sense 1a

Rhymes for slogan

• bogan
• brogan
• shogun
• yogin

Kids Definition

slogan

noun

slo·​gan ˈslō-gən 

1

: a word or phrase that calls to battle

2

: a word or phrase used by a party, a group, or a business to attract attention

Etymology

from earlier slogorn "war cry, rallying cry," from Scottish Gaelic, the ancient language of Scotland, sluagh-gairm "army cry," from sluagh "army" and ghairm "call, cry"

Word Origin

The clans of Scotland were groups of related families that joined together, especially to defend against outsiders. In the old days these outsiders might be other clans, but usually they were the English to the south. When it was time to gather members of the clan for a battle, the Scots would shout the sluagh-gairm, which meant "army cry." It is made up of the Scottish Gaelic word sluagh, meaning "army," and ghairm, meaning "call, cry." This came into English as slogorn and later became slogan. At first slogan meant a "battle cry" or "rallying cry." Later it came to be used for "a motto or phrase used by a group to attract attention."