slo·​gan | \ ˈslō-gən How to pronounce slogan (audio) \

Definition of slogan

1a : a war cry especially of a Scottish clan
b : a word or phrase used to express a characteristic position or stand or a goal to be achieved
2 : a brief attention-getting phrase used in advertising or promotion

Examples of slogan in a Sentence

within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda
Recent Examples on the Web That is the slogan for PWRFWD’s new initiative to bring awareness to the WNBA. Erica L. Ayala, Forbes, 1 May 2022 That’s a terrible name for a face moisturizer, but a great slogan for a basketball team. Scott Ostler, San Francisco Chronicle, 16 Mar. 2022 Like every subliterate censor, Kirk repeatedly confuses slogan for detail. Charles C. W. Cooke, National Review, 25 Feb. 2022 His campaign slogan could be called into question if the family moves into the ornate presidential palace. Franklin Briceño, The Christian Science Monitor, 28 July 2021 At a recent event held by some of QAnon's stalwarts, including Flynn, organizers sought to downplay the theory while still embracing its slogan. NBC News, 7 July 2021 Trump invoked his campaign slogan MAGA, which is short for Make America Great Again. Paul Gattis |, al, 2 July 2021 The slogan was, 'Never again,' and the Mossad - his point of view was that the Mossad had to lead all their efforts in order to foil the Iranian attempts to get their nuclear and military nuclear capabilities. CBS News, 4 May 2022 Now the phrase has become a meme among some Jazz fans — some groups of which are selling T-shirts with the slogan. Andy Larsen, The Salt Lake Tribune, 25 Apr. 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'slogan.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of slogan

1513, in the meaning defined at sense 1a

History and Etymology for slogan

alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry

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Last Updated

19 May 2022

Cite this Entry

“Slogan.” Dictionary, Merriam-Webster, Accessed 23 May. 2022.

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More Definitions for slogan


slo·​gan | \ ˈslō-gən How to pronounce slogan (audio) \

Kids Definition of slogan

: a word or phrase used by a party, a group, or a business to attract attention

More from Merriam-Webster on slogan

Nglish: Translation of slogan for Spanish Speakers

Britannica English: Translation of slogan for Arabic Speakers Encyclopedia article about slogan


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